SEOUL, SOUTH KOREA — On August 30, the organizing committee of AdAsia 2023 Seoul announced that the virtual group MAVE:, developed by MetaVerse Entertainment, a subsidiary of Netmarble FNC, has been appointed as a virtual influencer ambassador for AdAsia 2023 Seoul and was presented with a certificate of appointment.
MAVE: is a four-member virtual group created by Metaverse Entertainment, a joint venture between Kakao Entertainment and Netmarble. Since its debut in January, MAVE: has received a strong response from global K-Pop fans. Their debut song “Pandora,” surpassed 25 million views on its music video, and they made their debut stage on terrestrial music broadcasts as a virtual group. They also achieved a streaming record of 41 million on the music streaming platform Spotify.
Opening a new chapter as a virtual group, MAVE: has been selected as the Virtual Influencer Ambassador for AdAsia 2023 Seoul. This event delves into emerging digital content and platforms such as metaverse and virtual influencers.
Nack Hoi Kim, General Chair of AdAsia 2023 Seoul Organizing Committee, remarked, “MAVE: opening a new chapter as a virtual group is expected to not only embody the most current trends in the IT industry but also portray the future of the advertising and marketing sector, where human and technological elements converge.”
AdAsia 2023 Seoul will take place from October 24 to 27 for four days at COEX in Samseong-dong, Seoul. With 64 years of tradition behind it, AdAsia is Asia’s largest conference on advertising, digital content, media, creative content, and marketing. This year marks the third time AdAsia has been held in Korea. The theme of the event is “Transform, Play, and Connect” which serves to highlight the new reality that advertising in the digital era is not about how to “sell” but how to make consumers “enjoy,” thus connecting the world.
Participants who wish to attend AdAsia 2023 Seoul can register via the official website (adasia2023seoul.com). Avail of an approximate 10% discount during the ongoing 2nd Early Bird, which closes on October 13.
AdAsia 2023 Seoul Overview
- Event: AdAsia 2023 Seoul
- Period: October 24 to 27
- Venue: Coex, Seoul
- Hosted by/Organized by: Asian Federation of Advertising Associations(AFAA), AdAsia 2023 Seoul Organizing Committee, Korean Federation of Advertising Associations(KFAA)
- Supported by: Ministry of Culture, Sports and Tourism / Seoul Metropolitan City
- Theme: Transform, Play, Connect
- Slogan: The Digital Race: Ready∙Set∙Transform
- Participants: 5,000 participants from 20 Asian countries (Domestic 4,000 / International 1,000) Including an expected 1,000,000 online attendees
- Registration Fee:
- Complete Pass: KRW 1,500,000 per person
- Conference Pass: KRW 850,000 per person
- Official Website: https://adasia2023seoul.com
