SHANGHAI – After two rounds of intensive pitching, VML IM2.0 Shanghai recently won the Johnnie Walker account, responsible for all its interactive marketing efforts.
Diageo’s Scotch whisky brand Johnnie Walker selected VML IM2.0 to be its new partner with the intention to integrate and optimise all media platforms (including paid/owned/earned) to adapt to the fast-changing mobile marketing arena.
Commenting on the win, VML IM2.0’s Chief Executive Officer Chris Tung said, “It’s exciting to be partnering with yet another iconic brand, Johnnie Walker whisky, and taking its interactive marketing efforts to the next level. By developing its mobile marketing capabilities, Johnnie Walker hopes to synergise its online and offline resources, and break the barrier between traditional CRM and Social CRM. We look forward to helping them do just that.”
One of China’s leading marketing agencies, VML IM2.0 launched mid-October following VML’s acquisition of im2.0 Interactive Group. January 2014 saw VML IM2.0 became the first major network to offer full-service digital marketing in Southern China, with the launch of VML IM2.0 Guangzhou.
VML IM2.0 is known for providing integrated marketing communication through its strategy, creativity, network and technology. VML IM2.0 employs approximately 250 people across offices in Beijing, Shanghai and Guangzhou. It is ranked in both the top 10 digital creative and top 10 digital media agencies in China by DamnDigital and was named among Red Herring’s Asia Top companies. Named Agency of the Year 2013 in China by the Mobile Marketing Association, VML IM2.0’s client portfolio includes Dell and adidas, BMW and MINI.
VML IM2.0 is led by Chief Executive Officer Chris Tung and Chief Operating Officer Yi-Chung Tay. Both Tung and Tay are former Marketing VPs from PepsiCo Greater China, with many years of marketing, digital innovation and strategy experience between them.
VML now has multiple offices in the Asia-Pacific region, including VML Tokyo, VML Qais Singapore, Indonesia, India and VML Australia. VML now has 24 offices with more than 1,900 employees worldwide.
