MANILA, PHILIPPINES — Adobo magazine is strengthening its commitment to uplifting the Philippines’ creative economy with adoboTalks | the business of creativity, a podcast series featuring enlightening talks with some of the creative industries’ most brilliant minds. Kicking off this new venture from The Word on Creativity is a 10-episode slate featuring intimate interviews with key figures in creativity, including Congressman Toff De Venecia, Ronnie Del Carmen, and Raoul Panes. The first episode of the podcast debuts on February 22 at 7:00 am on adobo Magazine‘s official website and Spotify, Soundcloud, and YouTube accounts.
adoboTalks | the business of creativity is presented by adobo Magazine, and is produced in partnership with The Pod Network and Hit Productions. The podcast aims to deliver high-level inspirational and educational sessions on how creativity inspires and unleashes inventive solutions via essential lessons from top creative leaders.
The podcast’s first episode, “The Big Pinoy Breakout,” features a chat between Cong. Toff De Venecia and host Angel Guerrero, Editor-in-Chief and President of adobo Magazine, on how the former’s landmark Creative Industries Act came to be and how it empowers Filipino creatives to take their talents to the global stage.
Director and animator Ronnie Del Carmen, an industry veteran whose decades-long portfolio includes Batman: The Animated Series, The Prince of Egypt, Inside Out, and Elemental, brings his insights on storytelling to the second episode.
In Episode 3, Executive Creative Director for Leo Burnett Manila and Publicis Groupe Philippines Raoul Panes gives a scintillating talk on how McDonald’s “The Unbranded Menu” was the darling of 2023’s awards season, what it took to develop the idea, and what creatives can learn from its success.
Denise Haak, Head of Product Design for Globe Group, gives her two cents on leveraging disruptive technologies, as well as the need for more women in tech, in the fourth episode, while graphic designer AJ Dimarucot offers plenty of advice for freelance creatives in Episode 5.
Executive Creative Director for 180 Amsterdam Katrina Encanto joins the podcast at its halfway point from halfway around the world, calling in from the Netherlands for a chat on how working in international markets impacts one’s creativity. Melvin Mangada, Chairperson and CCO of TBWA\Santiago Mangada Puno, has a rousing discussion on disruption’s role in creative industries in Episode 7.
For the eighth episode, institutional critic and curator Marian Roces engages audiences by highlighting the importance of heritage and traditional arts in creative growth. Tuomas Peltoniemi, Managing Director at Accenture Song, follows this up with his own episode on innovation and his outlook for the creative industries’ future.
Closing out the initial set of episodes is Hit Productions’ President and Managing Partner, Vic Icasas, who talks about the current state and future of the Philippines’ sound design and creative audio industries.
adoboTalks | the business of creativity will be releasing a new episode at 7:00 am every Thursday, starting February 22. With even more episodes planned for production this year, the podcast promises to be an inspiring, enlightening, and educational start to every creative’s day.
adoboTalks | the business of creativity is presented by adobo Magazine, and produced in partnership with The Pod Network and Hit Productions. Episodes are produced by The Pod Network, and recorded at Hit Productions. adoboTalks | the business of creativity is available on Spotify, Soundcloud, YouTube, and adobo magazine’s platforms beginning February 22.
