JAKARTA, INDONESIA — Digital media and broadcasting company VICE Media Group has signed its first content partnership with Spotify in Southeast Asia, producing a series of five Spotify Original Video podcasts that reflect Indonesia’s vibrant and diverse music, youth, and cultural scenes.
This series of five Spotify Original Video podcasts, created and produced locally by VICE Media’s team in Jakarta, will include three daily and two weekly video podcasts. Hosted by some of the best in the industry, these video podcasts will cover a myriad of today’s hottest topics, such as current and emerging Indonesian musicians, artists, and movie stars, the latest music news and trends, and a look at what young Indonesians think of their country today and their place in society.
The VICE 2022 Indonesia Census shows nearly one in two Indonesians regularly listen to podcasts, with one in three looking for people they trust and admire to curate content for them. Indonesia ranks in the top 10 countries globally for podcast consumption on Spotify as of November 2022.
Vice Media Group APAC Managing Director Nilesh Zaveri said, “VICE is trusted by young audiences to cut through the noise to deliver a distinct perspective on today’s music and culture as well as what’s coming next. This exclusive partnership with Spotify represents a significant opportunity to create distinctive video podcast content for Indonesia’s youth, and we look forward to exploring additional opportunities to bring the VICE brand to more audiences, across media platforms, throughout the Asia Pacific.”
“2022 has been an amazing year of growth for us in Indonesia. We introduced new format innovations such as video podcasts, amongst others to further build upon the podcast ecosystem in Indonesia, whilst also expanding on the podcast experience on Spotify for our creators and users to enjoy,” said Spotify Head of Studios for Southeast Asia Carl Zuzarte. “Also, we’re always on the lookout for top content creators to work with to deliver best-in-class content for our users to enjoy. That is why we’re excited to partner with VICE Media Group to present this stellar slate of five Video podcasts featuring collaborations with Indonesia’s most current and popular cultural creators, artists, and musicians.”
The VICE Spotify Original Video podcast series will be amplified across VICE’s extensive social and editorial network, which has 10 million monthly unique users in Indonesia and 3.3 million combined followers. More than 86% are aged between 16 and 34 with 63% living in urban areas with top cities including Jakarta, Surabaya, Bandung, Makassar, and Depok.
VICE daily Spotify Original Video Podcasts include:
- The Daily Fix, hosted by Indonesian hip hop artist Laze, is a music-focused daily quick hit covering the latest music news and updates, with a hint of nostalgic moments from Indonesian music that can’t be missed.
- WTF (Wow Ternyata Faktual) showcases real-life factual stories from VICE’s editorial team, that no matter how seemingly absurd, are all true. The series is hosted by influencer, singer, and model Sailormoney.
- Sound Check, hosted by rapper Basboi, is a daily recommendation of the newest Indonesian artists and bands that are tailored to various topics and moods. No matter your situation, Sound Check has a playlist for it.
VICE’s weekly Spotify Original Video Podcasts include:
- Census Nusantara where Indonesia’s youth share what they think about the country they live in and who they are as people. The video podcast is hosted by content creator and singer Fathia Izzati and Raka Ibrahim.
- Indo-Pop, hosted by renowned local artist Basboi, this video podcast features artists and prominent figures from Indonesia’s pop culture scene. Indie superstars to movie stars share what inspired their last releases, what their top five albums of all time are, and which artists shaped them.
