MANILA, PHILIPPINES – Like online shopping, remote work, and virtual learning, gaming has reached a whole different level in the past couple of years. 2020 statistics reveal that 43 million gamers drove the unprecedented rise in the Philippine gaming industry and across Southeast Asia, with 74% of the Philippine online gaming population playing on their mobile devices, 65% on PC games, and 45% playing on the classic console games.
Despite this, gaming continues to be surrounded with stigma that dampens the good that it brings. As such, Globe has launched the campaign, “Game Well-Played”, banding gamers from all over the country to flex the good in gaming, and ignite understanding and draw support for the gaming industry across the Philippines.
“While there are many stereotypes and stigma around gaming, we believe that there is value to acquire in spending hours of training for a competition or simply getting lost in a new world while meeting new friends. In seemingly dire battlegrounds, strategic thinking and creativity can flourish,” said Rina Siongco, Head of Get Entertained Tribe at Globe.
Taking the stage are today's guests, @enjoyGLOBE's gaming ambassadors — Cherizawa, Boss Maw, Lhea Bernardino, and Blacklist International — as they share the many ways that #gaming has changed their and their loved ones' lives for the better. pic.twitter.com/1uC7xyhEIl
— adobo magazine (@adobomagazine) April 27, 2022
The campaign kicked off with #KakalaroKoYanWithGlobe movement where everyone is encouraged to share the different benefits gaming has brought in their everyday lives, to break the stereotype around it by answering the question: “Ano nga ba ang napapala ko sa paglalaro?” Renowned gamers like Cherizawa and Boss Maw shared how gaming helped them gain valuable skills like time management, financial independence, and multitasking in a series of social media posts using the campaign hashtag. They recount that gamers can develop these skills while playing the likes of Mobile Legends, wherein one needs to protect one’s tower while leveling up their skills in the game to make their hero stronger. At the same time, in a clash, you need to be able to look out for your teammates—even heal them—while making sure you defeat your enemies.
Echoing this is a newly released digital film produced by Globe called “Good Son,” where the narrative shows how a player draws support from his gaming community to help in his family’s needs.
Ralph Aligada, Head of Games and Esports at Globe, said, “with #KakalaroKoYanwithGlobe, we encourage everyone to see the good gaming brings beyond the screen. More than the entertainment it brings, gaming can actually help an individual to develop skills and capabilities that can help him be more successful in life, enabling him to help others too.”
"Globe is committed to fuelling the passion for esports in the country," shares Ralph Aligada, Games and #Esports Head, @enjoyGLOBE, as he talks about Globe's efforts to develop a better appreciation for gaming among #Filipinos. #adobomagazine #thewordoncreativity pic.twitter.com/0Tyh4qpNid
— adobo magazine (@adobomagazine) April 27, 2022
Globe goes all out in support of the PH gaming scene
Today, Globe announced massive efforts to fuel the passion for gaming, for the good of the Filipino gaming community.
To make gaming more accessible, Globe improves its Go+ offers with GoPLAY, which promises more gaming apps and free in-game vouchers soon for a more leveled up gaming experience.
Aside from games such as Mobile Legends: Bang Bang (MLBB), PUBG Mobile, Call of Duty Mobile (CODM), League of Legends Wild Rift, Valorant, and Legends of Runeterra, fans can also look forward to the addition of Genshin Impact and Pokemon Unite in the exciting roster of games of GoPLAY, soon.
Genshin Impact is an open-world action role- playing game set in the fantasy world of Teyvat, home to seven distinct nations with different elements and ruled by different gods. . Players need to conquer different challenges by using different characters and their skills to unlock a new World Level. Meanwhile, Pokemon Unite is yet another exciting game that comes from everyone’s favorite Pokemon franchise.
“As we make these games available exclusively on GoPLAY, we aim to give our customers more avenues to discover new worlds and experiences that will help them develop skills that can be used in real life,” said Globe Prepaid Brand Head Givielle Florida.
With the power of Globe’s 5G connectivity, which is perfect for gaming with its real-time latency for quicker response time, users can also expect no less of an elevated gaming experience.
Meanwhile, aside from innovating its services and portfolio, Globe is dedicated to changing things up and establishing its position as the leading partner in gaming in the country by throwing its full support to professional leagues like Philippine Pro Gaming League (PPGL), and organizations like AcadArena and Blacklist International. They’re also teaming up with play-to-earn enablers like Sky Mavis, publishers of Axie Infinity, to give players the opportunity to achieve financial independence while still having fun.
Globe Broadband’s partnership with PPGL is a year-long partnership that supports Riot’s game titles in the Philippines as well as being the hosts of this year’s Valorant Challengers Tour and the WildRift Champions of SouthEast Asia.
“Through this partnership with PPGL, we aim to uplift esports in the country by providing them with avenues to display their skills and rise up the ranks. We hope to nurture their passion starting at home so they can confidently reach the top of the boards and show the world that Filipino gamers are truly a cut above the rest,” said Marinella Cruel, Head of Home Prepaid Wifi, Globe At Home.
Globe Gamer Grounds: The Gateway to Good Gaming
Globe takes the notch higher by partnering with leading tech solutions companies that have been continuously supporting innovations in esports around the globe – Telekom Malaysia and Swarmio Media. With this partnership comes an all-in-one gaming platform that will surely ignite the passion in every gamer: Globe Gamer Grounds.
And now for the big announcement! @enjoyGLOBE announces their very own all-in-one #gaming platform: Globe Gamer Grounds.
"This is our vision — to be ahead of the game and to unite the gaming community," Aligada says.
#GlobeGamerGrounds pic.twitter.com/5bEVR1TsAa
— adobo magazine (@adobomagazine) April 27, 2022
“Globe Gamer Grounds is an all-in-one gaming platform that’s easy to use for any type of gamer–whether you’re a newbie, casual gamer, or a pro. True to Globe’s vision, we developed it with thoughtfulness to let users enjoy a massive portfolio of games that will fit every gamer’s fancy; connect with friends and battle it out on the grounds; buy upgrades for characters, may it be a new skin or a new set of weapons; track records and rise up the ranks; or simply stream all the best games,” said Tesh Kapadia, Executive Vice-President for Global Sales of Swarmio Media.
“We developed Globe Gamer Grounds with Telekom Malaysia and Swarmio Media to strengthen our mission to empower every Filipino to pursue a game well-played,” said Aligada.
“More than access, we want to continue to evolve and offer innovative products and platforms for gamers of all kinds. From the competitive players that play to take home championship titles and bring home earnings for their family, to those who achieve excellence by beating their previous records, and to the casual ones who simply want to enjoy the games they are playing–it’s always a game well-played with Globe,” he said.
To know more about how Globe empowers Filipinos to own their future in gaming, visit http://glbe.co/GlobeGamerGrounds
