HONG KONG – TUMI, the leading international travel, lifestyle, and performance luxury brand, recently unveiled its first-ever pro-level Esports line of bags and accessories. Pioneering a new class of performance gear and welcoming in a new client base, TUMI consulted with numerous industry experts from game developers to professional esports athletes to help design top-of-the-line bags that meet, if not exceed, the needs of today’s gamers like none before.
In developing this first-of-its-kind line, TUMI gained unique insight as to what every gamer is looking for when it comes to protecting their prized tech and gear. True to TUMI’s DNA, each style has been built to last with the keenest eye for detail and superior functionality packaged in the sleekest design. From the aluminum zippers to the unique organization systems, every aspect and touchpoint was created to maximize functionality for the specific needs of gamers. TUMI wants the equipment Esports athletes and hobbyists rely on to not only survive every journey, but to help them excel whether that’s on the road, behind the desk or being cheered on by fans.
In the latest extension of its ongoing partnership with ONE Esports, TUMI appeared on season one of The Apprentice: ONE Championship Edition. In episode nine of the series, Adam Hershman, Vice President, TUMI Asia Pacific and Middle East challenged the show’s contestants to work on a 360 degree global marketing rollout plan to launch the TUMI Alpha Bravo Esports Pro collection as the ultimate luxury esports collection.
Introducing TUMI Alpha Bravo Esports Pro collection
Showcasing TUMI’s innovative nature, various components of this collection have been crafted with high-performance recycled materials. Each piece is built to last, not only protecting the gear that matters most, but also the world’s natural resources with the integration of sustainable materials that meet TUMI’s rigorous testing standards. The use of abrasion-resistant coatings and TUMI’s signature ballistic nylon deliver superior durability. All of these innovations come together to deliver a refined line of travel and lifestyle essentials that fuel world-class gaming performance.
Designed to meet all of your gaming needs on the go, the Esports Pro Large Backpack is designed with elite Esports athletes in mind but offers functionality equally fit for players at any level. The unique collapsible shelves optimize organization and protection. The backpack also features a padded, expandable back pocket to hold multiple keyboards, a mouse, and other valuable tech essentials, while an additional padded laptop sleeve is located in the interior. A designated molded pocket on the top gives protection and quick access to headphones. Drives and other similarly sized accessories can be secured in the rigid, molded side pockets while the integrated USB port will help keep gamers powered on the go.
When smaller devices are all one needs, TUMI offers compact designs including the Pro Sling, Pro Accessories Case, and Pro Crossbody, with dimensions perfect for a handheld gaming console and peripherals. Additionally, there is a designated pocket that holds wireless earbuds. Even for gaming at home, the ample pocket space and purposeful design allow for staying organized when off the road.
TUMI realizes Esports is greater than the game, it’s the community. Through every quest, gamers at their core are connected to others that share the same fervor for challenge, competition, and triumph. Inspired by the passion of the community and sharing the drive to excel, TUMI strives to be a part of every journey, because no matter how grand or small, each is always epic with TUMI.
Victor Sanz, Creative Director, TUMI: “Our Global Citizens are engaged in a vast array of pursuits, beyond routine work and travel. For this collection, we looked towards those whose passion is gaming — just as innovation is ours. We channeled that vigor to create the ultimate collection for every gamer.
Now more than ever, we see gaming as an outlet to escape our realities, striving to be the champions we all want to be. So, with guidance from those who know the industry best, we immersed ourselves into the gaming community and created innovative products they haven’t experienced yet. Each element was obsessed over and engineered to deliver optimized utility and enhance every champion’s journey.”
For more about TUMI, visit www.TUMI-HK.com
