ASIA-PACIFIC – SINGAPORE, FEBRUARY 18, 2013 – BBDO Asia has promoted Andy Wilson to head of strategy for both BBDO and Proximity.
The new role has been created for Andy in recognition of both of his extensive influence across Asia and the recent growth of the BBDO and Proximity networks, and is focused on further establishing BBDO and Proximity as the preeminent creative and effectiveness force in Asia.
The role will include developing Asia-relevant content, new services, tools and strategic capabilities for our clients. Further to this Wilson will work with the regional management team in continuing the network’s business growth, both with new and current clients, as it expands and evolves into new fields and channels. Over the last 12 months, Wilson has played a key role in BBDO and Proximity Asia successfully adding a number of new regional clients to its roster (including Visa, Johnson & Johnson, and Starbucks) as well as numerous local brands.
In addition to assuming these new responsibilities, Wilson will continue his current duties of chairing BBDO and Proximity’s Asia Planning Council, as well as leading the 10-strong planning department of the Singapore office, BBDO Asia’s Hub.
Chris Thomas said of the appointment: “BBDO and Proximity are at the forefront of delivering the most creative and effective Work for our clients. The nature of consumers, communications and commercial content is changing so rapidly, we need to focus on ensuring we remain ahead of these changes. Andy is uniquely positioned to lead this charge and, together with the senior team, to keep our creative and effectiveness success and our new business growth on the path we have set out."
Wilson commented: “Our networks already have an incredibly strong offer. It is going to be a wonderful challenge helping them evolve further."
