MANILA, APRIL 30, 2013 – This summer, KFC Philippines offers the chance to own an island with their latest digital campaign ‘KFC Krushers Island’.
Developed by OgilvyOne, the campaign offers its predominantly teenage market something more than what they’re used to.
To join, participants are asked to log in to www.krushersisland.com and use their wit to claim ownership of one of the Philippines’ 7,107 islands. Entries will be accepted until May 19.
The winner gets to enjoy a three-day stay with seven of his friends at the island of his choice, with cozy accommodations, non-stop beach activities and, of course, bottomless Krushers.
CREDITS
Client: KFC Philippines
Agency: OgilvyOne Worldwide Manila
Accounts: Nigel Cornel, Anna Adipue, Gelo Guerrero
Creatives: Ryan Raneses, Brandon Dollente,
Production: Ruth Alminar, Joseph Torrijos
Sponsor
