PATTAYA, THAILAND – If every creative business could have a crystal ball, the future would not be one of those most intriguing topics in the industry. But they don’t and it is. TikTok has come to ADFEST with its solutions for brand success in the future, and the Thailand Creative Culture Agency and 88rising have collaborated to discuss, yes, the power of collaboration for future success. Put these sessions on your must watch list as they complete the full 3-day program line-up at ADFEST 2025.
FRIDAY 21 MARCH | 16.15-16.50
Building Brands for Tomorrow: TikTok’s AI-powered Creative Solutions
Alexander Lim, Product Go-to-market
TikTok, Singapore
The digital landscape is a fast-moving entity. Building impactful brands requires innovative, creative solutions powered by AI. Building Brands for Tomorrow: TikTok’s AI-powered Creative Solutions explores how TikTok is equipping brands and agencies with cutting-edge tools to drive efficiency, effectiveness, and engagement. Revolutionising the creative value chain. The session will show how AI-driven creativity enhances storytelling, unlocks new possibilities, and delivers measurable impact. Discover how TikTok’s Creative Product team is empowering marketers with the technology to stay ahead of the curve.
Alex Lim brings TikTok advertising solution products to the greater APAC region. He was previously a brand and creative consultant, designing and spearheading scalable and innovative solutions for TikTok’s biggest advertisers. Alex began his career as a copywriter at Ogilvy and BBH before taking on the creative director role at Havas.
SATURDAY 22 MARCH | 10.40-11.15
Collide to Splash
Dr. Surapong Suebwonglee, Deputy Chief of the Policy Advisory Board to the Prime Minister, and Chairman of the National Soft Power Development Committee
Derek Hsu, President
88rising, Los Angeles
How can diverse organisations, government, public enterprises, and global entertainment, collaborate to create unimaginable impact? This is the question Collide to Splash will explore and answer. The session will dive into the exciting potential of multi-sector collaboration, where government, corporations, and global entertainment come together to drive creativity and innovation. By embracing Thailand’s unique cultural values and fostering cross-sector partnerships, outcomes beyond imagination are become deliverable, outcomes that also shape the future and influence audiences globally.
THACCA, Thailand Creative Culture Agency is in the process of being established and is dedicated to developing and promoting Thailand’s creative culture ecosystem. Working alongside the government and private sectors, THACCA aims to transform Thailand into a globally competitive hub for creative industries through sustainable growth, with three pillars: THINK – Creating space for ideas; INNOVATE – Discovering and driving innovation; GROW TOGETHER – Fostering collaboration and partnership
88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts. It was the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniably strong.
As well as star-studded speaker sessions, ADFEST 2025 3-day programoffers workshops, mentoring programs, screenings and networking events, and is the region’s only original and most celebrated creative festival. The three-day event brings together the industry’s top minds, rising stars and most innovative ideas.
ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, 1 of 12 awards included in the Campaign Brief Asia Rankings, and 1 of 22 awards included in The Drum World Creative Rankings.
