MANILA, PHILIPPINES — At the adobo Festival of Ideas on December 5, 2019 at Newport City, Resorts World Manila, we saw Globe’s mission to connect the world materialize through its 3-part session. It was then that GCash CEO & President Anthony Thomas showcased the full portfolio of the “mobile wallet” GCash, a prime example of how businesses continue to evolve and adapt as we go into the “Digital Age”. In the case of Thomas, he presented how GCash provides an array of services that drive the Filipino people closer to financial inclusivity. https://youtu.be/bk4eHP3s-Rs Initially, he shared how GCash’s operations revolved around the mission of strengthening the “cashless” behavior in a highly cash-dependent country. This reliance on cash among Filipinos stems from the fact that 66% of the population do not have bank accounts — a big indicator of how far we needed to go to be considered a “financially inclusive” purchasing power. More than providing an alternative and cashless payment option, Thomas revealed several other financial services the app/platform offers in order to serve all of the population’s financial needs. GScore — The overall trust or credit score gets from using GCash. A specific score will unlock “GCredit”. GCredit — Access to credit within the app, giving up to P30,000 credit line and up to 3% Interest Rate GInvest — With a minimum of P50, users have the option of investing their money to businesses, right inside the app. GSave — A fully digital savings account inside the app, powered by one of ASEAN’s leading banks: CIMB Bank Philippines. As the local purchasing populace became more familiar and comfortable in using mobile for their payment transactions, he also shared how GCash transformed from a mere “mobile wallet”. Mid-2019, GCash Forest was introduced to the Philippine market — a radical solution that makes tree planting more accessible to address environmental issues the world is currently facing. By collecting “green energy” in the app and switching to green activities to reduce one’s carbon footprint, users can adopt a native tree in the Philippines which the World Wildlife Fund (WWF) will plant along the Ipo Watershed. https://twitter.com/adobomagazine/status/1202409642967490561 Thomas’ session rounded up all the innovative efforts GCash is currently rolling out to make for a financially inclusive Philippines. With all the service offerings that it continues to introduce and evolve, we can see how the Filipino people are transforming alongside it in terms of mindset, behavior, and culture. In the coming decade, what more can we expect from the “mobile wallet”? Hear it from Thomas himself and watch his full session below: https://www.youtube.com/watch?v=SMSKM9JjgoU The adobo Festival of Ideas is sponsored by the following: Co-Presenter: Jollibee Major Sponsors: Unilever, Facebook, Lazada, Globe Telecom Minor Sponsor: ASUS Expert Series in partnership with Microsoft Philippines Snacks and Coffee Sponsor: Oishi, Red Ribbon, Hineleban Venue Partner: Resorts World Manila Production and Logistics Partner: ArtisteSpace Creative Partner: Wunderman Thompson Philippines Video Graphics Partner: Acid House Sound Design Production Partner: Hit Productions, Inc. Partner Organizations: Animation Council of the Philippines, Design Center of the Philippines, United Print Media Group, International Association of Business Communicators, Kalibrr, PANA, Asia Pacific Stevie Awards, Edukasyon Ticketing Partner: Ticket World, Ticket2Me PR Partner: Greenbulb PR, Page One, MullenLowe Philippines, Fuse Media Partners: Page One, Rappler, CHALK.PH, ANC, ANC-X, Manila Times, Philippine Star, ClickTheCity, Business World, Ambidextr Giftpack provider: Brushstroke, Photobook, Don Papa Rum Streaming Partner: Stream Engine
