MANILA, PHILIPPINES — Corporate Social Responsibility strategies are changing in a time when social media users have become more active in voicing out their concerns on certain issues. One way companies are restructuring their CSR efforts is by integrating them into their practices, becoming brands with advocacies and purpose.
At this year’s adobo Festival of Ideas, Unilever’s Senior Sustainable Business Manager Rondell Torres will be talking about how this should be inculcated in everyday life and business in his session entitled “The Mission to Make Sustainable Living Commonplace.” He will be joining the festival’s other Agents of Innovation on December 5, 2019 at the Newport Performing Arts Theater at the Resorts World Manila.
Torres is currently leading the charge for Brands with Purpose, Selling with Purpose, and Sustainable Value Chain for organization – collaborating with partners from all levels and functions of the organization as well as partners from business, NGOs, and government to drive successful sustainability initiatives at scale.
Earlier this year, Unilever also tested with pop-up refilling stations for their hair products, encouraging consumers to try out a zero-waste lifestyle.
Catch these agents of innovation in this year’s festival. Tickets are available through our website www.adobofestivalofideas.com/tickets/ or ticket2me.net/e/4067/tickets at PHP 5,000 at regular price and PHP 2,000 for students, inclusive of coffee and lunch. There’s also a group package of 10+1 tickets for PHP 50,000. For further inquiries, reach out to the adobo FOI team through our website at www.adobofestivalofideas.com or shoot an email to events@adobomagazine.com, or call up (+632) 884 50218.
