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APAC Tambuli 2020: Nestlé, Coca-Cola, Johnson & Johnson CEOs On Why Brands Must Enter the APAC Tambuli Awards

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MANILA, PHILIPPINES – In this era where purpose and sustainability are global business imperatives, the Asia Pacific Tambuli Awards 2020 is definitely finding great relevance among clients, as the award recognizes marketing campaigns that celebrate creativity, brand purpose, and effectiveness.

The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

Kais Marzouki, Chairman & CEO of Nestle Philippines believes that “..in times of turbulence and uncertainty, the Tambuli Awards serve as a compass to exemplify both brand serving creativity and higher level meaning communicated with impact. That is why I feel privileged to be part of such an institution.”

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Coca Cola Philippines President & General Manager, Winn Everhart comments, “The Tambuli Awards is a very prestigious award and well ahead of its time with regard to how brands and business are required to operate in today’s world. While the awards acknowledge businesses and creativity, it must also make a difference in the communities and spaces where they operate. Cheers to an award that values not only creativity but also making a difference!”

On the other hand, Raghu Krishnan, President & Managing Director, One Johnson & Johnson Philippines opines, “I am absolutely thrilled to be part of the APAC Tambuli Awards this year. The pace of change sweeping the marketing world is challenging and exciting at the same time. Brands that stay rooted to their purpose, yet deliver an agile, creative and simple storytelling narrative continue to flourish. I especially love the fact that this award celebrates not just creativity, but also effectiveness and brand purpose. “

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Deadline for submission of entries is on March 31. The complete list of categories and entry form are available at www.tambuliawards.asia. For inquiries, email carla.estanislao@uap.asia.

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