GLOBAL – With three weeks to go to the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers’ minds in Australia, China, Singapore and Thailand.
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GLOBAL – With three weeks to go to the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers’ minds in Australia, China, Singapore and Thailand.
