AUCKLAND, NEW ZEALAND – Over the weekend, The Effie Awards US – a show that recognises and celebrates the most effective marketing efforts of the year – revealed the 2020 winners and finalists.
Colenso BBDO, currently ranked the 7th Most Effective Agency in the World on the Worldwide Effie Index, picked up two winners and a finalist for their work on Pedigree SelfieSTIX.
The metal will be determined and celebrated at the Effies Awards US gala in October 2020.
As for global creative shows, the D&AD jury also recently revealed that New Zealand agencies have been shortlisted 21 times. Colenso BBDO tops the list with 6 shortlists for their work with NZ’s leading digital services provider on Spark Play and Spark Wedding, and their New York-based launch campaign for Puppo Every Dog Has Its Ad.
Scott Coldham, managing director at Colenso BBDO, says, ”To have received six shortlists at such a revered show, is humbling. At a time when so much change and distraction is afoot it’s nice to get back to being able to celebrate creativity.”
