GLOBAL – Cannes Lions Festival of Creativity, the internationally recognized creative awards show, announced Colenso BBDO as the Agency of the Decade, Pacific.
The announcement was made during Cannes Lions Live where the NZ creative agency virtually collected the accolade, complemented by an acceptance showreel. Over the ten years, Colenso has been awarded a grand total of 99 lions (1 x grand prix, 1 x titanium, 29 x gold, 31 x silver, 37 x bronze) across 58 campaigns for 30 brands.
Some of the standout work from this period includes The Pedigree Child Replacement Programme (the most awarded campaign in Colenso history), DB Export Brewtroleum (the second most awarded campaign at Cannes from NZ), and the much-loved global platform Pedigree SelfieSTIX.
The agency celebrated their 50th anniversary in 2019 and Scott Coldham, who joined Colenso in 2006 and has been Managing Director for the past five years, expressed his delight in winning this prestigious title, and its significance. “It is a career highlight. Looking back over the last ten year’s work, the people involved, the brands we’ve had the privilege of representing and the audacity of some of our work is a wonderful reminder of how special this agency is, and how lucky I am to be a part of it.”
Levi Slavin, who returned to Colenso in 2017 as Chief Creative Officer, “Colenso has an incredible history of extraordinary creative work. It’s something we all feel every time we set foot in the building, so it’s wonderful to have that history formally recognized.”
Credits:
Clients
Pedigree
DB Export
Bank of New Zealand
Spark
M&M’s
Monteith’s
Heart of the City
New Zealand Breast Cancer Foundation
Amnesty International
Volkswagen
Samsung
Burger King
Levi’s
Vodafone
Mountain Dew
Vespa
V Energy Drink
The Pacific
Yellow Pages
Westpac
Fisher & Paykel
Go Girls
Tip Top
Anchor
Frucor
New Zealand Book Council
Alzheimers Foundation NZ
Multiple Sclerosis NZ
