NEW YORK USA — Agencies in 14 countries and regions throughout Asia Pacific won 53 Pencils in The One Show 2020, this year’s largest global awards for creative excellence in advertising and design, produced by The One Club for Creativity.
The One Show 2020 special awards, including Best of Show, all Best of Disciplines and Agency of the Year, will be revealed tomorrow at 12:00 pm EDT in an entertaining streaming video on The One Club website and social channels created by hip-hop improv group and Broadway stars Freestyle Love Supreme.
Agencies in the region took home 18 Gold Pencils, 13 Silver, 22 Bronze and 171 Merits in The One Show 2020. Pencil winners by country/region are as follows:
Australia (3 Gold, 1 Bronze, 25 Merit)
Gold Pencils:
- DDB Sydney with Revolver/Will O’Rourke and Mango Communications, both Sydney, “Grave of Thrones” for Foxtel in Experiential & Immersive, Brand Installations
- DDB Sydney with Revolver/Will O’Rourke and Mango Communications, both Sydney, “Grave of Thrones” for Foxtel in Experiential & Immersive, Craft – Art Direction
- DDB Sydney with Revolver/Will O’Rourke and Mango Communications, both Sydney, “Grave of Thrones” for Foxtel in Out of Home, Experiential & Immersive
Bronze Pencil:
- Clemenger BBDO with Finch and Facebook, all Sydney, and Clemenger PR Melbourne “Losing Lena” for Code Like A Girl in Branded Entertainment, Full Length Video
Mainland China (2 Gold, 4 Silver, 2 Bronze, 26 Merit)
Gold Pencils:
- Cheil PengTai Beijing with Cheil Hong Kong “BACK2LIFE” for Samsung in Interactive & Online, Branded Games
- Cheil PengTai Beijing with Cheil Hong Kong “BACK2LIFE” for Samsung in Mobile, Gaming
Silver Pencils:
- Accenture Interactive China Shanghai “Pocket Franchise” for Yum China in Branded Entertainment, Mobile Apps
- Ogilvy Beijing with Ogilvy Shanghai “5G Kung Fu Showdown” for Huawei Device in Experiential & Immersive, Innovation in Experiential
- Shanghai Ogilvy & Mather Advertising Ltd. with ARMA Global Media Development, both Shanghai, and The Visual Asylum Sydney “Piracy Blockr” for FocusFilm Media in Experiential & Immersive, Craft – Use of Technology
- Wieden+Kennedy Shanghai “Nike 2019 Beijing 99” for Nike in Branded Entertainment, Craft – Art Direction
Bronze Pencils:
- Ogilvy Beijing with Ogilvy Shanghai “5G Kung Fu Showdown” for Huawei Device in Experiential & Immersive, Augmented, Virtual & Mixed Reality
- Shanghai Ogilvy & Mather Advertising Ltd. with ARMA Global Media Development, both Shanghai, and The Visual Asylum Sydney “Piracy Blockr” for FocusFilm Media in Experiential & Immersive, Augmented, Virtual & Mixed Reality
Hong Kong (3 Gold, 2 Silver, 3 Bronze, 12 Merit)
Gold Pencils:
- Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Out-of-Home, Craft – Illustration
- Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Print, Posters – Campaign
- Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Print, Craft – Illustration
Silver Pencils:
- Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Out-of-Home, P.O.P. & In-Store – Campaign
- Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Print, Craft – Art Direction
Bronze Pencils:
- Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Out-of-Home, Billboards & Transit – Campaign
- Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Print, Newspaper – Campaign
- Ogilvy Hong Kong “Hot & Spicy (Season 2)” for KFC Hong Kong, Jardine Restaurant Group in Print, Craft – Art Direction
India (5 Gold, 6 Bronze, 33 Merit)
Gold Pencils:
- Dentsu Webchutney Bengaluru “Voice of Hunger” for Swiggy (Bundl Technologies) in Social Media, Social Channel – Single Platform
- Dentsu Webchutney Bengaluru “Voice of Hunger” for Swiggy (Bundl Technologies) in Social Media, User-Generated Content
- FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Direct Marketing, Out of Home – Billboards & Transit
- FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Direct Marketing, Non-traditional & Guerrilla Marketing
- FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Interactive & Online, Interactive Digital Installations
Bronze Pencils:
- DDB Mudra Group Mumbai “Project Free Period” for Johnson & Johnson in Creative Effectiveness, Single Country or Region – Consumer / Brand
- FCB India Gurgaon “Out and Proud Classified” for The Times Of India in Design, Promotional – Print Advertisements
- FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Health Wellness & Pharma, Experiential / Immersive / Events
- FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Health Wellness & Pharma, Public Relations
- FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Social Media, Stunts & Activations
- Ogilvy Gurgaon with Ogilvy Mumbai “The Legacy Project” for Pernod Ricard India in Design, Craft – Illustration
Japan (5 Gold, 3 Silver, 4 Bronze, 32 Merit)
Gold Pencils:
- Dentsu Inc. with Dentsu Creative X Inc., both Tokyo, “Designing Tokyo” for Mori Building Co. in Design, Moving Image
- Dentsu Inc. with Dentsu Creative X Inc., both Tokyo, “Designing Tokyo” for Mori Building Co. in Moving Image Craft, Visual Effects
- Dentsu Inc. Tokyo “Pocky THE GIFT” for Ezaki Glico Co. in Design, Packaging – Mass-market
- Grey Tokyo Shibuya-ku with Tyo Diner Minato-ku “Hankograph” for Wild Aid in Design, Craft – Animation
- TBWA\Hakuhodo Inc. Tokyo “The Most Challenging Pingpong Table” for Japan Para Table Tennis Association in Out-of-Home, Experiential & Immersive
Silver Pencils:
- Dentsu Inc. with Dentsu Creative X Inc., both Tokyo, “Designing Tokyo” for Mori Building Co. in Moving Image Craft, Editing
- Geometry Ogilvy Japan Tokyo “The Edible Sushi Omamori” for JFOODO in Design, Craft – Printing & Paper Craft
- Geometry Ogilvy Japan Tokyo “The Edible Sushi Omamori” for JFOODO in Out-of-Home, Craft – Printing & Production
Bronze Pencils:
- Dentsu Inc. with Taki Corporation and amana inc., all Tokyo, “Relay of Effort” for The Hokkoku Shimbun in Print, Craft – Art Direction
- Dentsu Inc. with Hakuten Corporation and Dentsu Live Inc., all Tokyo, “Shiseido Karakusa” for Shiseido in Design, Branding – Identity System
- Geometry Ogilvy Japan Tokyo “The Edible Sushi Omamori” for JFOODO in Direct Marketing, Craft – Printing / Production
- Grey Tokyo Shibuya-ku with Tyo Diner Minato-ku “Hankograph” for Wild Aid in Digital Craft, Visual & Audio Craft – Animation
Malaysia (1 Bronze, 1 Merit)
Bronze Pencil:
- Grey Kuala Lumpur with WhiteGrey Sydney and Grey Singapore “Your Plastic Diet” for WWF in Creative Use of Data, Data Visualization
New Zealand (1 Silver, 2 Bronze, 20 Merit)
Silver Pencil:
- DDB Group New Zealand Auckland “L05T” for Lotto NZ in Film, Innovation in Film
Bronze Pencil:
- DDB New Zealand with Goodoil Films, both Auckland, “The Black Laundry” for Lion New Zealand in Out-of-Home, Brand Installations
- Special Group NZ Auckland with Special Group Australia Sydney “Good Morning World” for Tourism New Zealand in Film, User-Generated Content
Republic of Korea (1 Bronze, 4 Merit)
Bronze Pencil:
- Cheil Worldwide Seoul with Tangible Interaction Vancouver “Galaxy Graffiti” for Samsung in Experiential & Immersive, Immersive Spaces
Singapore (2 Silver, 1 Bronze, 5 Merit)
Silver Pencils:
- MullenLowe Singapore with MullenLowe London “Life Melodies” for Sivantos in Radio & Audio, Experiential Radio & Audio
- Ogilvy Singapore with Knights Media & Films India, Edit Machine Italy and 1908 SCORING STUDIOS US “Please Arrest Me” for RIT Foundation in Social Media, Stunts & Activations
Bronze Pencil:
- Ogilvy Singapore with Knights Media & Films India, Edit Machine Italy and 1908 SCORING STUDIOS US “Please Arrest Me” for RIT Foundation in Film, Online Films & Video – Long Form
Thailand (1 Silver, 1 Bronze, 10 Merit)
Silver Pencil:
- BBDO Bangkok “7:1 Furniture Collection” for Homepro in Design, Innovation in Design
Bronze Pencil:
- Ogilvy Group Thailand Bangkok “Spaceship” for DKSH (Thailand) in Print, Posters
Agencies in Philippines and Taiwan had two Merit wins each, and one each in Sri Lanka and Vietnam.
A total of 19,688 pieces from 71 countries were entered into The One Show 2020. This year’s jury upheld the show’s long-standing high standards as one of the industry’s most difficult honors to win, awarding just 552 Pencils: 171 Golds, 169 Silver and 213 Bronze.
New this year are The One Show Digital Pencils, available to every member of a creative team identified in credits for winning work. Developed by R/GA New York, the personalized Digital Pencils will be rendered in advance and downloadable in three sizes suited for immediate sharing on social media. Physical Pencils will also be sent to winners as usual in the coming weeks.
All of this year’s Gold, Silver and Bronze Pencil winners can be viewed at the new, custom-built The One Show 2020 Pencil Showcase. Winning work is presented by discipline, allowing visitors to view case studies and credits, as well as search for the 2020 winners list by individual, agency, brand, discipline and region. A complete list of all Pencil and Merit winners is available here.
The One Show 2020 top global winners
The leading global winner in The One Show 2020 was “Moldy Whopper” for Burger King, created by INGO Stockholm with DAVID Miami and Publicis Bucharest. The work won the most Gold Pencils with 18, as well as four Silver Pencils, one Bronze and one Merit.
McCann New York was awarded 15 Gold Pencils, including nine for Microsoft ”Changing the Game” and six for March For Our Lives “Generation Lockdown”.
Scholz & Friends Berlin also won 15 Golds, including 11 for “The Tampon Book: a book against tax discrimination” on behalf of The Female Company and four for Berliner Philharmoniker “Sound Images”.
FCB Canada Toronto received 11 Gold Pencils, all for “Project Understood” on behalf of Google AI/Canadian Down Syndrome.
BBDO New York won eight Golds, including five with Smuggler New York for Sandy Hook Promise “Back to School Essentials” and three with Sanctuary Los Angeles for Monica Lewinsky “The Epidemic”.
Also with eight Gold Pencils was BBDO Toronto with Flare BBDO Toronto, all for Regent Park School of Music “Parkscapes”.
“It’s been a difficult year for the industry and world at large, and we believe elevating and recognizing the best work in the world provides some good news at a time when it’s really needed,” said Kevin Swanepoel, CEO, The One Club. “As a nonprofit organization, it’s our mission to support the global creative community. Many creatives told us they could really use the inspiration and positive shared experience of the awards, and that motivated us to push forward with online judging and special streaming winners’ presentations.”
He added: “As the industry’s largest program for celebrating creativity this year, The One Show 2020 is the authoritative show for global creative excellence, and global platform for bringing the industry together.”
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain their historic concentration as the champion for craft, design and innovation.
In early March, The One Club announced the switch from in-person to online judging for both of this year’s awards shows. The change allowed jury members from around the world to continue to review entries in safe environments, and enabled the shows to maintain the global integrity and quality to the judging process.
In-person judging, Creative Week and The One Show, ADC Annual Awards and Young Ones Student Awards ceremonies in New York will resume in 2021.
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York every May, and is the preeminent festival celebrating the intersection of advertising and the arts.
