NEW YORK— In recognition of financial challenges faced by agencies and brands based where their currency has been devalued against the US dollar, The One Club for Creativity has announced a 10 percent fee reduction for The One Show 2021 entries received from six countries in Asia Pacific.
The adjusted fee will be applied for all One Show 2021 entries received from India, Indonesia, Malaysia, Philippines, Taiwan and Vietnam.
“We recognize agencies and brands in some countries are under financial pressures due to currency devaluation, and don’t want fees to be a barrier to entry,” said Kevin Swanepoel, CEO, The One Club. “As a non-profit whose mission is to support the creative community and celebrate great work, we’re committed to leveling the global playing field and finding ways to help creatives get the recognition they deserve.”
He went on to call upon other awards shows to do the same.
“Helping the industry is absolutely the right thing to do, and we challenge other shows to follow our lead,” said Swanepoel. “Agencies and brands based shouldn’t be penalized for having currency issues in their countries.”
Globally, 19 other countries also qualify for two-tiered adjustments of 10 to 15 percent: Argentina, Azerbaijan, Brazil, Colombia, Ecuador, Egypt, Guatemala, Hungary, Mexico, Moldavia, Oman, Poland, Peru, Romania, Russia, South Africa, Turkey, Ukraine and Venezuela.
The One Show 2021
After providing the creative community with this year’s largest global awards show and definitive international and regional creative rankings, The One Club for Creativity has opened the call for entries for The One Show 2021.
Notable changes have been made to help agencies and brands who continue to be affected by the global pandemic. In addition to adjusted entry fees for certain regions, this year’s show has extended entry deadlines and added new categories and disciplines that reflect the way the industry now works.
Entries can be submitted now, with fees increasing after each deadline period. Early entry deadline for the greatest savings is December 31, 2020, with the regular deadline March 12, 2021. The extended deadline is March 19, 2021, and final deadline March 26, 2021.
Unlike for-profit awards shows such as Cannes and others, The One Club is a non-profit organization that puts revenue generated from awards entries back into the industry in the form of programs under its four pillars: Educations, Inclusion & Diversity, Gender Equality and Professional Development.
These programs include the annual Where Are All The Black People diversity conference and career fair, ONE School free portfolio program for Black creatives, Creative Boot Camps for diverse college students, Right the Ratio Summits addressing gender equality, Global Educators Summits, Creative Leaders Retreats, Mentor & Creative providing mentorships at agencies for nearly 200 young creatives, bi-annual Saturday Career Workshops for high school students and more.
