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Boomerang 2019: Shortlists Revealed for the Boomerang Awards’ Categories — Product & Service, Effectiveness, Campaign & Service for Good, and Craft

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Established by the founders of the Internet and Mobile Marketing Association of the Philippines (IMMAP), Boomerang Awards recognizes the effectiveness of digital marketing.

As the awards night draws near, the shortlists for Boomerangs’ categories have been released: Product & Service, Effectiveness, Campaign & Service for Good, and Craft.

Product & Service

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For the Product & Service category, nine subcategories have been filled with shortlisted entries. VMLY&R Philippines‘ “Lending Voice to the Silenced” for Powerplant Cinema got into the shortlist twice under Corporate Image and Entertainment & Leisure.

See the full list of Product & Service finalists here 

Effectiveness – Campaign Context

As for the Campaign Context for the Effectiveness category, two campaigns got into the shortlist twice.

Propel Manila‘s “Love Your Enemy” for Lagablab Network:

Leo Burnett Group Manila‘s “Frymoji” for McDonald’s Philippines:

See the complete shortlist of Effectiveness – Campaign Context here

Effectiveness – Campaign Result 

For the Campaign Result slant of the Effectiveness category, Leo Burnett Group Manila’s “Doodelivery” for McDonald’s Philippines is the most shortlisted entry.

See the complete list of shortlisted entries here 

Campaign & Service for Good

GIGIL dominates the Campaign & Service for Good category with three campaigns. “Subtitles” for Globe, “SHOP2GIVE” for Unilever,  and “Save Water” for Levi’s Strauss Philippines.

See the full list of Campaign & Service for Good finalists here 

Craft

Group of Five Creative Concepts, Inc. got into the Craft shortlist with the “Angkas Tara Na Music Video (Music)” and “Angkas Tara Na: Dante Gulapa.”

See the complete list of Craft shortlisted entries here

The Boomerang 2019 awards night will happen on October 18, 2019 at the PICC Forum.

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