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Boomerang 2019: Winners Announced for this Year’s Boomerang Awards ⁠— the Philippine Awards Show for Digital Marketing Excellence

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MANILA, Philippines – On the night of October 18, 2019, the winning campaigns, agencies, and advertisers of the Boomerang Awards 2019 were announced at the PICC Forum. Interspersed with live performances from local artists, games sponsored by Spotify, and free-flowing drinks, the night was definitely one for the books.

With numerous entries from Philippines agencies, the ones that made the cut and bagged metals are the following:

Program & Service

GOLD
Title: Doodelivery
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines

Sponsor

BRONZE
Title: Patugtog, Hindi Paputok
Agency: NuWorks Interactive Labs, Inc.
Advertiser: San Miguel Brewery Inc.

Effectiveness – Campaign Context

SILVER
Title: Studs
Agency: GIGIL
Advertiser: Levi’s Philippines

Title: Doodelivery
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines

Title: Sangobion Symptom Patrol
Agency: Ace Saatchi & Saatchi
Advertiser: P&G Health

BRONZE
Title: Angkas 99.997% Safer than Condoms
Agency: Group of Five Creative Concepts, Inc.
Advertiser: Group of Five Creative Concepts, Inc. / DBDOYC, Inc.

Title: Everyday Feels
Agency: GIGIL
Advertiser: 7-Eleven

Effectiveness – Campaign Result 

SILVER
Title: Studs
Agency: GIGIL
Advertiser: Levi’s Philippines

Title: Doodelivery
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines

BRONZE
Title: Shop2Give
Agency: GIGIL
Advertiser: Unilever Philippines

Title: Sangobion Symptom Patrol
Agency: Ace Saatchi & Saatchi
Advertiser: P&G Health

Campaign & Service for Good

SILVER
Title: Patugtog, Hindi Paputok
Agency: NuWorks Interactive Labs, Inc.
Advertiser: San Miguel Brewery Inc.

BRONZE
Title: Love for Sale
Agency: Publicis JimenezBasic
Advertiser: Lazada Philippines

Title: Subtitles
Agency: GIGIL
Advertiser: Globe

Title: Love Your Enemy
Agency: Propel Manila
Advertiser: Lagablab Network

Digital Craft

SILVER
Title: MDS Twins
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines

Title: Patugtog, Hindi Paputok
Agency: NuWorks Interactive Labs, Inc.
Advertiser: San Miguel Brewery Inc.

Title: ASMR
Agency: GIGIL
Advertiser: P&G

Title: Doodelivery
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines

BRONZE
Title: Angkas Tara Na
Agency: Group of Five Creative Concepts, Inc.
Advertiser: Group of Five Creative Concepts, Inc. / DBDOYC, Inc.

 

Title: Papaya for the Modern Filipina
Agency: NuWorks Interactive Labs, Inc.
Advertiser: Intelligent Skincare Inc.

Title: Farewell Letter
Agency: Wunderman Thompson
Advertiser: Globe

Advertiser of the Year

McDonald’s Philippines

Agency of the Year 

Leo Burnett Manila

Digital Young Creatives  

Ace Saatchi & Saatchi

Partner with adobo Magazine

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