CANNES, FRANCE – Each year, the world’s biggest creative festival, The Cannes Lions Festival of Creativity, dissects the biggest lessons from the previous year’s festival to unearth the right insights going into planning the next. Months ahead of the next affair, Cannes Lions is already eagerly preparing its 2020 edition as it releases this year’s Festival Theme Reports.
The themes revealed were extracted from the insights gathered by the Cannes Lions team conducting in-depth interviews with more than 100 senior agency, creative, and marketing leaders. It brought to light the things they believe mattered most in the industry, and the challenges the entire community is facing together. View the infographic they created with Raconteur to read up on the key takeaways from the study.
A total of eight theme reports will be released as we come nearer to the festival that dig deeper into the current creative landscape, and these themes will be instrumental in shaping the program for the highly-anticipated 2020 Cannes Lions Festival of Creativity. The second two themes from the series have recently been revealed: “Looking to 2030: Making your Business Future-fit” and “Applied Creativity: When Data, Tech & Ideas Collide”.
Looking to 2030: Making your Business Future-fit looks at how the creative business needs to evolve, with a focus on people, brand-agency partnerships and broadening capabilities. Some of the insights included in the report art the following:
- Insights from LEGO, Verizon and Diageo’s CMOs and leaders at VMLY&R, FCB and TBWA\ Worldwide help us to hone in on where agencies can add big value
- Global trend forecasters, WGSN, tackle the cultural shifts that will influence the future consumer
Applied Creativity: When Data, Tech & Ideas Collide, on the other hand, is a report that frames the conversation with best-in-class work at the intersection of data, tech and ideas, including Volvo’s The E.V.A. Initiative and Burger King’s Burn That Ad. Some topics in the report include:
- Adobe on creativity’s move towards ‘artful intelligence’
- research experts, Forrester, on the ‘human+creative team’
- global trend forecasters, WGSN, on automation in the era of ‘information over-abundance’
Stay tuned as more Festival Theme Reports are revealed here.
