PATTAYA, THAILAND — More and more people are disliking advertisements, according to Seulki Lee, Cheil Worldwide Creative Director. And in conference hall full of advertisers, it’s a bold statement to make that everyone can’t help but agree with. On the ADFEST 2024 stage, Seulki shared some tips and tricks on championing advertising that people can … Continue reading Cheil Worldwide’s Seulki Lee on making advertising for people who don’t like advertising: ‘Destroy the formula’