EventsPress Release

Chub Nokkaew and Vulcan X partner for AI-enhanced jury photoshoot at Adfest 2024

Spikes Asia 2025 Spikes Asia 2025 is now open. Download your entry kit!
Sponsor Digicon

PATTAYA, THAILAND — Every year at ADFEST, the juries are treated to a personal photoshoot with Bangkok’s legendary Chub Nokkaew, Owner and Founder of Chubcheevit Studio. However this year things have been spiced up slightly with the collaboration of Vulcan X’s Chief Generative A.I Art Officer, Sutouch Charoenpol.

Chub and his team of photographers produce the headshots, which are then later edited using AI, incorporating style elements from the country of each juror.

The video captions were created by online subtitle service simonsay.com. For $4, the video was automatically transcribed and then translated into English in around three minutes. It certainly wasn’t perfect, but how many humans could transcribe and translate Thai into English in 180 seconds? Note that the captions for Chub Nokkaew were edited slightly, whereas Sutouch Charoenpol’s are pure A.I.

Sponsor

adobo Magazine is an official media partner of ADFEST 2024.

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button