SINGAPORE — As the highly anticipated CreatorWeek 2024 draws nearer, excitement continues to build for this annual event that celebrates the Asia Pacific region’s vibrant music and creator economy. Organized by Branded, the renowned producer committed to fostering connections between businesses, brands, creators, and fans, CreatorWeek promises to be an unparalleled convergence of talent, innovation, and inspiration. Additionally, this year’s event will feature AI Matters, a groundbreaking conference track dedicated to exploring the transformative impact of artificial intelligence on the music and creator industries.
Set to take place from May 07 to 11, CreatorWeek will transform Singapore into the epicenter of creativity and entrepreneurship. This year’s inaugural event will feature an impressive lineup of conferences, live performances, workshops, and networking opportunities designed to empower creators, musicians, artists, and industry professionals alike. The conference, happening at the luxurious Ritz-Carlton, Millenia Singapore, from May 08 to 09, will be complemented by Music Matters Live, happening at CQ @ Clarke Quay from May 08 to 11, as well as Learning Matters music and creator academies, and the It’s A Girl Thing festival for young women.
Jasper Donat, Co-founder and CEO of Branded, said, “From the renowned Music Matters conference to the new AI Matters track and everything in between, CreatorWeek is set to be an unparalleled gathering of talent, innovation, and inspiration. Guests can expect to hear from the likes of Believe, BENlabs. Caldecott Music Group, Epic Games, Google, Hepmil Media Group, LinkedIn, Linktree, Mediacorp, Meta, Nodwin Gaming, Snap, Universal Music, YouTube and more. We look forward to welcoming everyone to Singapore for what promises to be an unforgettable event.”
CreatorWeek Conference: One conference, three tracks
Passes to the CreatorWeek conference from May 08 to 09 will give access to three tracks – Music Matters, CreatorWorld, and the brand-new AI Matters.
The acclaimed Music Matters conference track, returning for its 19th edition, will host diverse sessions covering the latest trends, challenges, and innovations in the music industry. Renowned speakers and thought leaders will share their insights on topics ranging from technological advancements and business strategies to legal perspectives and industry dynamics.
Music Matters session highlights include:
- Keynote sessions from Executives from the likes of YouTube Music, Believe, and Caldecott
Music Group - A series of “The Music Matters Gateway to…” sessions, which will drill down and explore the
vibrant and diverse music scenes from regions covering two-thirds of the world’s population,
including Australia, Japan, India, Indonesia, Thailand and Vietnam - Global Music Streaming Fraud
The CreatorWorld conference track offers invaluable opportunities for creators, artists, and industry executives to connect, collaborate, and learn from one another. Attendees can expect thought-provoking discussions on the future of the creator economy, emerging platforms and trends, and strategies for building successful creator businesses.
CreatorWorld session highlights include:
- Creators Matter to Mediacorp and Bloomr.SG!
- The Future of AI for Brands and Creators with BENlabs CEO Ricky Ray Butler
- Gaming Creators Matter Too
Furthermore, in a groundbreaking addition to this year’s conference lineup, CreatorWeek will introduce
AI Matters, a dedicated track exploring the intersection of artificial intelligence and creativity. AI Matters will delve into how AI technologies are revolutionizing the music and content creation industries, from algorithmic music composition and automated content generation to personalized recommendations and audience insights. Attendees will have the opportunity to gain invaluable insights from experts at the forefront of AI innovation, unlocking new possibilities for artistic expression, audience engagement, and business growth. AI Matters promises to be a must-attend track for anyone interested in harnessing the power of AI to drive creativity and innovation in their work.
AI Matters session highlights include:
- Artificial Creativity – A Discussion Today About Tomorrow’s Music Industry
- The Pros and Cons of AI for Musicians, Artists and Creators
- Building A Sustainable Creator Career in the Age of AI
The conference will feature a series of Creator and Artist Spotlights highlighting the likes of William
Singe, known for his talents as a YouTuber, singer, songwriter, and producer, has garnered widespread attention for his soulful voice and unique flair. His journey to fame kickstarted with viral covers, accumulating an impressive billion views on YouTube and Facebook – and Sarah Renae Clark – an Australian artist, content creator, and entrepreneur whose biggest product, the Color Cube, has captured artists and crafters around the world, selling over 50,000 Color Cubes since its launch in 2022.
CreatorWeek will bring together the brightest industry minds from around the world, with over 50
speakers confirmed, including:
- Ricky Ray Butler, CEO, BENlabs
- Meng Ru Kuok, CEO & Founder, Caldecott Music Group
- Angeline Poh, Chief Customer & Corporate Development Officer, Mediacorp
- Anthony Zaccaria, Linktree, Co-Founder
- Anthony Brown, CEO, Breakr
- Sarah Clark, Creator & Owner, Sarah Clark Consulting
- Calvin Wong, CEO, Southeast Asia & SVP, Asia, Universal Music
- Mike McCabe, Managing Director, International Publishing, Epic Games
- Paul Smith, Managing Director, YouTube Music, APAC
- Sylvain Delange, Managing Director Asia Pacific and Board Member, Believe
- Dona Inthaxoum, Head of Music Label Partnerships APAC at META
- Terence Leong, Co-Founder, Song Protocol
- Melissa Laurie, Managing Director, Oysterly
- Priya Dewan, Founder & CEO, Gig Life Prov
- Adrian “Xiao Ming” Ang, Co-Founder, Chief Creative Officer, Hepmil
- Morgan Hayduk, Co-CEO, Beatdapp
- Esther Nguyen, Founder & CEO, POPS Worldwide
- William Singe, Artist, ACTS Music Group
Meanwhile, Learning Matters will continue its mission of upskilling the next generation of musicians, artists, creators, and industry leaders. Through mentorship, training sessions, and knowledge-sharing
opportunities, participants will gain invaluable insights and practical skills to succeed in today’s competitive landscape. The Music Matters Academy @ Swee Lee Clarke Quay will take place from 10 am to 3 pm on May 10. Presented by Believe and YouTube, the session will enable artists, young executives, and industry newcomers to learn and upskill through the mentorship, training, and knowledge sharing of global industry leaders.
It’s A Girl Thing
CreatorWeek sees the first staging of It’s a Girl Thing (IAGT) in Singapore since the festival topped the
tweet-o-sphere in 2016. An award-winning celebration of female empowerment through entertainment,
education, and community, IAGT has toured the Philippines and India and is launching in Turkey this April.
The 2024 Singapore edition will bring together, inspire, and uplift young women, providing them with the tools and resources to pursue their passions and dreams and celebrate the wonders of being female on the eve of Mother’s Day 2024.
IAGT will feature a dedicated musical stage at CQ @ Clarke Quay on May 11 and IAGT panels and talks. Artists and influencers featured will include singer-songwriter and IAGT India alumni, Mali (IN); Miss Universe Singapore 23, fitness coach and crusader against exploitation and human trafficking Priyanka Annucia (SG); and Sarah Renae Clark (AU), the content creator behind the Color Cube which has captured artists and crafters around the world, plus many more to be announced.
Music Matters Live, presented by TuneCore – 50 artists from 16 countries live at Clarke Quay
From May 08 to 11, the free-to-attend Music Matters Live will bring CQ @ Clarke Quay to life with the sounds of over 50 of the best-emerging acts from 16 countries around Asia Pacific and the world. The event invites music enthusiasts of all ages to discover new talent and experience the magic of live music. Fans can expect music from the likes of Japanese boy band sensation PSYCHIC FEVER from EXILE TRIBE; Australia’s own Oliver Cronin (AU) and Berywam, the French beatboxing crew that were featured on America’s Got Talent.
From the soulful vocals of Indian singer-songwriter and My Kind of Country finalist Dhruv Visvanath,
to the dark grooves of Singapore’s Josh Makazo, and the breezy vibes of Thailand’s LEMONY, there’s
truly something for every music fan on offer at Music Matters Live.
Highlights so far include:
- PSYCHIC FEVER from EXILE TRIBE (JP)
- Berywam (FR)
- Dhruv Visvanath (IN)
- Good Morning Everyone (ID)
- Gorilla Zoe (US)
- Josh Makazo (SG)
- Kyleaux (PH)
- LEMONY (TH)
- Oliver Cronin (AU)
With its unparalleled lineup of conferences, performances, and networking opportunities, CreatorWeek 2024 is poised to set new standards for excellence in the music and creator industries. CreatorWeek would not be possible without the support of a number of partners, including Singapore Tourism
Board, Caldecott Music Group, Universal Music, Sony Music, Bloomr.SG, YouTube Music,
TuneCore, Meta, Beatdapp, Song, The Ritz-Carlton, Millenia Singapore, CQ @ Clarke Quay,
Musiio/Soundcloud, Narrators, and Wonderful Shining Star.
The full schedule can be accessed here.
adobo Magazine is an official media partner of CreatorWeek 2024.
