LONDON, UK — D&AD revealed the Pencil winners for entries across the Impact, Side Hustle, Next, and Craft categories, in the first round of Pencils for the 2020 D&AD Awards.
The news follows the organization’s recent announcement to continue its prestigious annual Awards program despite disruptions caused by the global coronavirus outbreak. The 2020 Awards recognize creative excellence from the past year in the belief that great work is always worthwhile, often producing better outcomes for all.
Across these categories, the top-ranking countries by number of Pencils are:
- United States – 33 Pencils
- United Kingdom – 31 Pencils
- Germany – 11 Pencils
- Japan and France – 9 Pencils each
The top-ranking companies for these categories, by number of Pencils are:
- Jung von Matt AG – 6 Pencils
- Dentsu, Inc. – 5 Pencils
- Apple, Cossette Toronto, Mother London and TBWA\Paris – 4 Pencils each
The total number of Pencils in each category are:
- Impact: 18 Pencil Winners
- Impact: 3 White, 4 Graphite and 10 Wood
- Side Hustle: 2 Pencil Winners
- Side Hustle: 2 Wood
- Next: 5 Pencil Winners
- Next Creative: 2 Next Pencil
- Next Designer: 2 Next Pencil
- Next Director: 1 Next Pencil
- Craft: 104 Pencil Winners
- Animation: 1 Yellow, 6 Graphite, 9 Wood
- Casting: 2 Yellow, 1 Graphite, 1 Wood
- Cinematography: 2 Graphite, 3 Wood
- Direction: 2 Yellow, 2 Graphite, 6 Wood
- Editing: 1 Yellow, 1 Graphite, 4 Wood
- Illustration: 1 Yellow, 1 Graphite, 15 Wood
- Photography: 2 Yellow, 3 Graphite, 6 Wood
- Production Design: 1 Yellow, 1 Graphite
- Sound Design & Use of Music: 1 Yellow, 5 Graphite, 7 Wood
- Typography: 2 Yellow,4 Graphite, 8 Wood
- Visual Effects: 2 Graphite, 4 Wood
Today’s Pencil announcement includes 16 out of the total 34 categories. Further Pencil winners announcements are scheduled.
While hosting a 2020 ceremony is not possible due to coronavirus, D&AD will be announcing this year’s Pencil winners via their website and in a social campaign designed by Studio Dumbar.
To celebrate the winners in the absence of a physical awards show, D&AD and Studio Dumbar have created a custom Instagram Stories augmented reality filter that reveals virtual Wood, Graphite, Yellow and White D&AD Pencils to the winners.
“Judging by the first round of Pencil winners, it is clear that it has been another outstanding year for global creativity. At a time when the world is in crisis, it feels poignant to begin with a broad spectrum of categories and celebrate the craft, impact and potential our creative community has to offer,” Tim Lindsay, D&AD chairman, said.
“It is hugely encouraging to see the progressive and vibrant direction that our industry is heading towards, and D&AD are excited to announce further Pencil winners across the coming weeks.”
For information on the Pencil winning entries, see the D&AD website
