LONDON – D&AD Impact has announced the shortlist for the fourth annual D&AD Impact Awards. Consisting of projects that embody how creativity can be a positive force for change, the shortlist includes 97 entries for the Impact Awards and an additional 36 entries for the Future Impact category from 32 countries from across the world.
Among the shortlist are products, initiatives and campaigns that are addressing some of the world’s most challenging political, social and environmental issues – from sexism (in The Last Ever Issue by VMLY&R Poland for Gazeta) to homelessness (in Repicturing Homelessness by Havas Germany for Getty Images and Sleeping Flags by Rothco for O.N.E) to inequalities for people with disabilities (in The Accessibility Mat by GTB Brazil for Ford) and ocean plastics (with Planet or Plastic? by McCann New York for National Geographic, as well as Future Fish and Chips by TBWA\London for Plastic Oceans UK).
D&AD Impact is a global initiative and awards programme that exists to showcase how creative thinking can be a force for good, in the belief that purpose can enhance business success and value, alongside promoting collective responsibility for the global sustainability agenda.
Tim Lindsay, Chairman of D&AD, comments: “Impact shines a light on work that puts people and the planet on a par with profit – campaigns, products and projects that are sustainable and ethical. This is the most pro-business message it is possible to send to our community. The only future is a sustainable one. Impact is our contribution to that future. This year’s shortlist yet again demonstrates the power of creativity to make change. Congratulations to all of those who have been shortlisted, and I look forward to seeing who goes on to earn an iconic D&AD Pencil at this year’s showcase.”
The shortlist was selected by the D&AD Impact Council, an esteemed group of business and thought leaders from across the creative, brand, investment, social impact, sustainability and NGO space.
Members of the D&AD Impact Council will assemble in New York on November 5 to review the shortlisted work and decide which is deserving of a Wood, Graphite, White and Black (the highest accolade that is reserved for truly groundbreaking work) Pencil. D&AD is widely regarded as one of the most prestigious global awards in advertising and design, with juries only selecting work they believe is truly exceptional.
D&AD has also announced the shortlisted entries for the Future Impact Awards, who are in the running to be part of the Future Impact programme which is designed to support great ideas that have the potential to change the world. Shortlisted entries include A Colourful Life, personalised colouring books for dementia patients, and Double Rainbow, a design for biodegradable condoms made with new hydrogel technology. Also decided by the Impact Council, the final cohort will be announced on October 23, receiving access to a fund worth $150,000 that includes an accelerator, consultancy, mentoring, visibility and grants. Collaboration with creativity and sustainability experts will help successful entrants bring their ideas to market and make their own impact through their world-changing work.
Shortlisted entrants will find out whether they have won a D&AD Pencil at the winners showcase, taking place at One Liberty Plaza, New York, on November 6.
Tickets to the showcase, along with details of all shortlisted work can be viewed on the D&AD Impact website: https://www.dandad.org/en/d-
About D&AD Impact
D&AD Impact seeks to identify and celebrate transformative creative ideas that drive positive change, and, ultimately, contribute towards a better, fairer and more sustainable future for all. It does so by elevating purposeful products, initiatives and campaigns; by accelerating projects with the potential for impact through a 12-month Future Impact programme; and by educating brands and entrepreneurs on incorporating purpose into their business strategy.
D&AD Impact is supported by the Impact Council, an esteemed group of 70 business and thought leaders spanning the creative, investment, technology, sustainability, social impact and NGO space. The Council judge entries, mentor Future Impacters and contribute to The Impact Report; a tool to educate businesses on purposeful trends.
https://www.dandad.org/en/d-
D&AD Impact categories:
Environment and Sustainability
Health and Wellness
Humanitarian Aid
Community and Civic Engagement
Equality and Diversity
Educational and Financial Empowerment
About D&AD
For 57 years D&AD has stimulated, celebrated and enabled creative excellence in design and advertising, in the firm belief that great work always creates better outcomes.
But it’s much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-renowned masterclass programme.
As a not-for-profit organisation we put all our surpluses back into the industry we serve, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry.
