MANILA, PHILIPPINES – In celebration of International Women’s Month, adobo SheCreative is inviting women for its first breakfast session of the year, “Women in Media: A Fresh Outlook on Media,” to take place on Tuesday, March 22 at 8:30 am PHT.
Hosted by adobo magazine’s Founder, President, and Editor-in-Chief Angel Guerrero, the roundtable will be a lively discussion on trends and predictions for 2022, opportunities to navigate these shifts, and performance media marketing that serve as an expanding playground for brands.
Joining the event are leading women in the media terrain:
Managing Director of Neilsen Philippines Ernestine “Tin” Amper is the keynote speaker. She has been Nielsen Media’s market leader in the Philippines for seven years now, driving Nielsen’s leadership in the areas of TV, Radio, Print, Out of Home and Digital audience measurement in the Philippines. She has held key positions from top broadcasters, media agencies.
Amper will be joined by Arianne Kader-Cu, Country Manager at Viu Philippines. She has over 10 years of professional experience in both retail and media consumer businesses. In 2017, she headed and developed VIU PH’s growth strategy in the Philippines. Under her leadership, VIU PH held highest rankings in advertising and subscription revenue, successfully spearheading and producing VIU Philippines’ original ”Still” and “Flower of Evil”.
Also joining is Laurie Lee, Industry Manager – FMCG Philippines Vertical Head and Global Business Group Facebook Philippines Representative Office. Lee has a rich background in Advertising specialising in building successful business partnerships across global & leading local brands from various industries including Consumer Packaged Goods (or FMCG), Telco, QSR, and Financial Services. Lee has taken the expertise to Meta (formerly known as Facebook, Inc) before moving on to head the Consumer Packaged Goods (or FMCG) Vertical as Industry Manager.
Joanna Mojica, Division Vice President and Connexion Head for Consumer Health Management, Unilab, Inc is also a part of the roster. She currently leads team of experts in the areas of Media, Digital Marketing Center of Excellences for Social Media/Ecommerce/Data/CRM, Graphic Design and Consumer Marketing Research, Insighting and Data analytics. She has 28 years of combined media advertising experience at Dentsu Aegis Network, Starcom Mediavest Group, GroupM, Mindshare Phils, J. Walter Thompson Phils., The Coca-Cola Export Company and Unilab Inc.
The adobo SheCreative Network celebrates the power of women: their ability to create a positive impact on culture, creative industries, business, and communities. We explore the power and possibilities of an all-women network by gathering the country’s most influential Filipinas, taking the first step towards creating a strong community of female leaders in Asia.
✍️ Register for free – first 150 RSVPs will get breakfast coupons from partners and a chance to take home freebies: https://forms.gle/sTcckLCNMH4nR2S78
