“Sometimes you see the ideas that are simply in the air and that somebody just grabbed… Like a radio receiver, the waves are there and if you have a better antenna you will receive them.” — Marcelo Serpa, advertising guru
Serpa also said,“You can’t win awards if you don’t enter the shows first.” So make sure your entries are ready for TOMORROW’s KBP Radio ad awards deadline. This deadline is for first semester radio ads, those that aired between Jan. 1-June 30, 2008.
Your more recent brilliant, antennanated radio ads should qualify for the second semester (July 1 – Dec. 1, 2008). The deadline for that is Feb. 15, 2009.
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