MANILA, PHILIPPINES– The Creative Guild, from the Philippines’ 4As (Association of Accredited Advertising Agencies) is set to launch CreativeFest NOW! on November 19 to 21, this time on digital. It’s a three-day festival with the theme: Stories don’t stop.
Headlining the festival: One of the most celebrated women in advertising and the first Filipino global president of dentsumcgarrybowen, Merlee Jayme; Ex-hacker now Taiwan’s youngest cabinet member as Minister of Digital, Audrey Tang; and esteemed author, motivational speaker and LEGO art director, Morten Bonde.
CreativeFest NOW! promises three days of outstanding masterclasses, inspiring talks, and extraordinary stories from experts, storytellers, artists, and thought-leaders in the Philippines and around the world.
“With the current situation putting much of the world in a standstill, we are recognizing, all the more, the power of creativity to move people. There are boundless stories to be told – of creativity persisting, amidst loss and triumph. Stories being written and constantly rewritten, every single day,” says 4As Chairman and BBDO Guerrero Creative Chairman, David Guerrero.
We believe that creativity doesn’t pause in the middle of a pandemic,” says Creative Guild President and VMLY&R Chief Creative Officer, Rey Tiempo. “Apart from keeping the creative flame alight, it will also serve as a much-needed helping hand during these challenging times – as proceeds from the event will be donated to Aidvertising, to help industry workers and families affected by the lockdowns.”
The Creative Guild, from the Philippines’ 4As (Association of Accredited Advertising Agencies) has been championing creativity in all its forms ever since its inception in the 1970s. Previously at their events, they have welcomed author Neil Gaiman, Lion of St. Mark winner David Droga, renowned creatives such as Judee Thaidumrong, and last year, the Global Marketer of the Year Fernando Machado, Global CMO of Burger King.
CreativeFest NOW! is presented by 4As, Creative Guild, and SMART. In partnership with Adobo Magazine, Grupo Agatep, Cignal, Facebook, Create With Google, MeshCloud.
