MANILA, PHILIPPINES – Needless to say, COVID-19 has taken its toll on the advertising and marketing industries. The enhanced community quarantine was declared to contain the virus, but unfortunately, it has also held local and international brands across categories hostage, leaving them struggling to operate within the limitations of the lockdown.
To help brands stay “on” in the face of this unprecedented adversity, ideas agency GIGIL launched the GIG Back Series. Called “I Don’t Give a Sh**t,” its first episode suggests creative ways on how brands can reach out to their consumers despite the odds in this age of social distancing.
Aside from a range of creative ideas and deep research that shows why it is not advisable for brands to go on mute, the webinar also provides insights from the other side of the table — the point-of-view of brand managers and business owners.
First aired on May 13, “I Don’t Give a Sh**t” will have a repeat due to the overwhelming response from brands, advertising freelancers, and students. It will be powered by Soupstar Music and adobo magazine for its second run. Catch it on May 18, Monday, 5PM via Facebook Live on GIGIL and adobo Magazine’s pages:
Here’s what some attendees of the first talk had to say about it:
“It’s very helpful for me because all of the case studies gave me some hints on how to create some relevant campaigns/ads without spending a bigger budget which is not applicable during this ECQ. I like how we can execute creative ideas during this pandemic.”
“The session made strong points on why brands should stay active during this time.” “It helped me a lot lalo na ngayong quarantine to boost my creative juices.”
Join GIG Back Series: ‘I Don’t Give a Sh**t,’ May 18, Monday, 5PM via Facebook Live on GIGIL and adobo Magazine’s facebook pages.
