NEW YORK, NY – The Annual Internationalist Awards for Innovation in Media honor inspiring case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe.
Unlike many awards that cite the best in a single product or media category, the Awards for Innovation in Media enable all case studies to compete equally across all classifications; winners are those with the highest point scores. Havas Media Ortega is the only finalist to represent the Philippines and Asia Pacific through VECTOR.
VECTOR is a digital data measuring tool addresses main problems that marketers encounter; 1) knowing specifically where to place their outdoor advertising, 2) Knowing how their advertisements do in real time. 3) Common measurement tools are only focused on Metro Manila, so there are no metrics available for other urban centers in the Philippines.
VECTOR makes use of Google traffic and mapping APIs. Through these, the tool allows outdoor specialist- planners and clients to; 1) measure and plan their outdoor placements in any part of the Metro Manila Area and 2) measure and monitor on a real-time basis the performance of their outdoor placements at any time through an online dashboard. Through Google’s traffic monitoring, they are also given information on their users.
“VECTOR empowers Havas Ortega clients to objectively, effectively plan and measure their outdoor campaigns – it solves a problem that has been plaguing the industry for the longest time. We are honored that VECTOR is recognized for innovation in media alongside other finalists from around the globe.” says Phil Tiongson, Director of Data & Analytics of Havas Ortega.
Awards will be announced at the Winners Dinner on Thursday Evening, March 19, 2020 at 1515 Broadway at The Whitebox in the heart of Times Square in New York City. Read the complete list of finalists here.
