MINSK, BELARUS – Many companies in the creative industry have been forced to suspend activities due to the pandemic. Advertisers are cutting advertising budgets, and agencies have had to make the hard choice of whether or not to skip the festival season.
But decision-making time is far from over — will agencies wait for more favorable times, or build new plans and continue to move forward?
Many experts around the world have emphasized the need for a creative approach to deal with the new challenges of the modern economy, advocating that it creative ideas are both relevant and necessary. In short: the creative industry cannot afford to put on a mask and go to quarantine.
Thankfully, the current creative season has started off strong:
One of the largest creative festivals in Europe, International Advertising Festival White Square, is continuing the call for entries to its 2020 edition and inviting communication, branding, marketing, digital, media, PR, event agencies and independent creators from different countries to leave fear behind and look into the future creatively, show their creativity and direct their efforts towards creating even brighter and more original projects.
Until May 31, entries are accepted online on festival’s official website adfest.by in seven contest categories:
- CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;
- BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;
- MARKETING: Brand Experience & Activation, PR, Direct, Innovations;
- CREATIVE EFFECTIVENESS;
- MEDIA: Channels, Excellence in Media, Media Campaign;
- DIGITAL: Digital, Mobile, Creative Data;
- CHANGE FOR GOOD. Ads devoted to COVID-19 pandemic participate in Change for Good contest free of charge.
The entries will be evaluated by six international jury line-ups — people with worldwide recognition in advertising from more than 30 countries of the world, who have repeatedly participated in the jury of the largest global festivals and won hundreds of prestigious international awards for their creativity and effectiveness in leading projects for major global brands.
The works of White Square prize-winning agencies will be widely promoted in industrial media, with over 30 publications in Europe and the CIS countries, including France, Belgium, Germany, Spain, Portugal, Italy, the Netherlands, Estonia, Lithuania, Latvia, MENA region, Argentina, Serbia, Croatia, Romania, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia etc.
Detailed information about White Square Festival is provided on the official website adfest.by
adobo magazine is a media partner of White Square.
