MANILA, PHILIPPINES – Known for being ruthlessly competitive, advertising is a cutthroat world and anyone who works in it can attest to that. But at a time where cutting teeth in the industry continues to become more and more unforgiving, one independent agency is leaning into the new digital-first world to go against this narrative.
Only two years young, Intersections Communications is doing more by breaking the rules. The young agency has already created a name for itself by keeping creativity and a people-centric approach at its core. Their unique company culture has allowed them to give more to their clients, utilizing a flexible, agile, and strategic approach. On April 11, through adobo Magazine‘s facebook and YouTube channels, listen to their talented leaders share their wealth of expertise and the secrets to keeping clients happy while debunking the “myth” of agency life.
“It’s not just about making money and profits — of course, that’s important too — but it is more of our love for what we do and creating an environment that we are growing,” says Gladys Basinillo, CEO of Intersections. “We make a difference to our client, to the society and ourselves as individuals. It defines our purpose and then builds an environment where we can live that purpose.”
Joining the adobo Talks discussion on reinventing the agency model along with Basinillo will be Managing Director April Yap, Chief Digital Officer Ravi Trivedi, Digital Head Federico Piacenza, Business Development Executive Jake Habitan, and Digital Manager Joyce Nievera.
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Gladys Basinillo, CEO
Basinillo is an experienced chief executive officer with a track record of successfully leading the transformation and growth of multinational media agencies. She is skilled in communications planning, marketing management, PR, digital strategy, integrated marketing, and advertising. She rose from the ranks with three decades of extensive media experience. A hands-on leader that knows the Philippine media landscape and industry inside-out, Basinillo has solid experience in creative media works; content, influencer, and activations with a specialization in music marketing.
April Yap, Managing Director
Yap has a strong expertise in media strategy and integrating online and offline media. Her solid base in consumer insights and insights leads to communications strategy. She is well-practiced in localizing global and regional plans and has a multi-category experience. Adept at handling digital media strategy, Yap’s background is in storytelling and creating narratives out of numbers.
Ravi Trivedi, Chief Digital Officer
Trivedi is a native digital marketing professional with global experience in business, client, and digital marketing leadership. He has more than 12 years of digital leadership experience in APAC with Fortune-500 clients such as Unilever, P&G, Mondelez, Nestle, GSK, Ford, Microsoft, and Lenovo. Trivedi is a strong believer and execution expert of Always-On digital marketing strategies by creating industry specific bespoke solutions. Driven by curiosity to find data driven solutions to most pressing business challenges, he brings customer-centric mindfulness that enables firms to innovate and thrive.
Federico Piacenza, Digital Head
Piacenza helps businesses grow faster through data-driven marketing. He is also the founder of Growthlabs.ph, a digital marketing agency providing custom-built solutions for small and medium businesses. He spent nine years in Starcom handling accounts like Coca-Cola where he helped develop a global digital playbook on strategy and planning and integrated regional strategy with local market needs.
Jake Habitan, Business Development Executive
At Intersections, Habitan renders specialized solutions to clients beyond media planning and buying. Prior to his current post at Intersections, he led Carat’s Carat Play and Starcom’s Liquid Thread. Some notable projects include Fusion: The Philippine Music Festival, P&G’s Best Ever Joy launch, and Max’s Chicken-All-You-Can which bagged a Gold in the Singapore Events Marketing Awards. Habitan is one of the 10 Young Outstanding Media Practitioners Under 30 which was recognized by MSAP during the 2019 Media Congress.
Joyce Nievera, Digital Manager
Nievera is a seasoned digital strategist with more than six years of experience in the industry with expertise spanning digital media planning and buying, audience planning, performance media, data and analytics, and e-commerce. She has worked for agencies like Starcom, Wavemaker and Voyager Innovations.
Tune in on April 11, 2022 through adobo Magazine‘s facebook and YouTube channels.
