SINGAPORE — Community ‘Meet Ups’ form part of the LIONS Membership – a new year-round platform created to unite the global creative community through inspiration, creative resources, and a global directory of talent.
The mission is to ignite collaboration, build new connections, and drive positive change within the creative community. The Meet Ups draw from the power of collective thinking – something creativity needs more than ever.
Josy Paul, Chairman and CCO of BBDO India, will lead an interactive networking session titled ‘Creativity is Emotional Data’ taking place on Tuesday 22 June 14:00 – 14:45 UK as well as 17:30 – 18:15 UK.
The discussion and conversation around ‘emotional data’ will cover the changing nature of creativity.
How does one create work that leads to a more honest consumer connect, conversation and conversion?
Which work transforms brands and society?
Where do these ideas come from?
The answer lies in our understanding of emotional data. It is data that is rooted in human confessions, not just insights. Data that goes to “the ocean floor of ourselves”. The place where we are all the same. Finding it requires a deeply emotional and sometimes uncomfortable understanding of people and society. This discovery process is not in textbooks. Getting it right is not easy, but when you do, society responds and the brand prospers.
Join the conversation on creativity and emotional data. Embrace sensitivity in a world where no one is listening.
Josy Paul has been invited by Cannes Lions to be one of the 54 Founding Members of the Lions Membership.
For more information about Cannes Lions Live and the schedule, click here: https://live.canneslions.com/schedule
