MANILA, PHILIPPINES — Ogilvy Philippines recently concluded a fourth Brand Camp for emerging Filipino brands, in partnership with IdeaSpace Foundation, that brought together small businesses designed at their core to make the world better through shared value, and share how they can leverage the power of data, technology, and innovation to create a stronger marketing communications strategy.
Run virtually over three mornings, from May 25 to 27, participants learned first-hand from one of the world’s leading marketing communications agencies how to fine-tune their own integrated marketing communications blueprints by understanding how best to use data and which technology options are available to them.
“Ogilvy was founded on one man’s entrepreneurial spirit, and it’s exactly the kind of spirit we want to encourage in more Filipinos,” said Ogilvy Philippines CEO Elly Puyat. “BrandCamp was founded to give emerging brands an opportunity to learn key marketing communications principles, get the chance to consult with experts, and start to think about branding and marketing as a long-term pursuit.”
Themed “Intersection of Tech and Impact,” BrandCamp4 was facilitated by Ogilvy Strategy and Training Director Toni Tiu with a faculty consisting of senior leaders from different areas of expertise. On day one, “How to Tell a Story with Data” with Ogilvy Head of Consulting Manny Gonzales and Associate Performance Marketing Director Carissa Ostonal was centered on reading data and analytics to create smarter marketing comms strategies.
“Innovating Marketing Communications” on day two with Head of Technology Solutions Francis Dy and Managing Partner Gelo Guerrero trained the spotlight on the brilliant basics of martech, emerging trends, and consumer behavior to guide you towards innovating communications for impact through the customer journey.
“Storytelling with Meaning and Distinctiveness” on day three was designed to inspire participants with creative best practices that are big on tech and impact, with a look at branding and creative principles. Creative leaders Dino Ocampo and Pocoy Calvento, Executive Creative Director and Creative Director/Agency Creative Technology lead respectively, led the exciting Day 3 module.
Working with IdeaSpace Foundation, a non-profit running founder-focused programs for early-stage tech startup founders passionate about solving emerging market issues, BrandCamp selected this year’s batch of BrandCamp participants from varied sectors.
In the Health space, Alaga Health, the country’s first universal digital health marketplace & service aggregator, gives patients and healthcare providers end-to-end access to virtual and in-person health services. Also in Health is MedCheck, which partners with medical communities to improve the quality of healthcare and supports access to better treatments for patients by accelerating the exchange of real-world clinical data. In e-commerce services, Oh My Genie by Chimera Technologies is an online grocery and delivery service that aims to create 30-minute cities where anyone can get what they need and want ultra-fast. In Education, Wela School System works to unburden teacher and school admin paperwork by 90% via an end-to-end school management system. Digital leader Prosperna is on a mission to empower 100,000 Philippine MSMEs with simple and affordable eCommerce software. In Logistics, Diverzion Express Logistics Service is empowering Filipino riders to be entrepreneurs by building their own logistics businesses and promoting livelihood in their local areas. In travel and hospitality, EXPH Travel Differently, Inc., is on a journey to evolving its platform for gamified travel experiences to boost tourism as a partner to local tourism offices.
Workbean creates software that helps companies showcase their brand culture as a company and workplace. Humble Sustainability, Inc., a value-driven marketplace dedicated to achieving circular living, solves the problem of clutter by collecting them for reuse, recyling or upcyling. For e-learning solutions, Cerebro by LMS Solutions Philippines helps teachers jumpstart online teaching with ready-made digital content on a managed cloud platform to reduce faculty workload and boost quality of online teaching.
Follow-up consultation sessions are ongoing to help participants with their marketing communication goals.
