CANNES, FRANCE — For the first time in its history, the whole world can come together to watch the Cannes Lions Awards – live. Happening from June 21 to 25, this year’s Cannes Lions Live gives you access to five awards ceremonies live-streamed from Cannes, jury analysis of the work and interviews with the winners, 40+ Hours of Creativity On Demand, and the chance to make important connections around the world through the Lions’ Virtual Experience.
As part of the weeklong celebration, PHD’s Cannes Lions session ‘A Marketing Midlife Crisis?’ will be available to watch on demand on the Cannes Lions site from Monday, 21st June 2021.
PHD’s Worldwide Strategy and Planning Director, Mark Holden, will be joined on the virtual mainstage by Mark Ritson, brand consultant and former marketing professor, to explore the signs of a marketing midlife crisis.
The session coincides with the launch of PHD’s latest thought leadership publication, Shift | A Marketing Rethink, which sets out to help marketers and agencies rethink the way that marketing is structured and looks ahead to how marketers can reorganise and rebuild for the future.
The book includes a contribution by Ritson, as marketing therapist, which considers the impact a midlife crisis has on the consumer/marketer relationship. PHD’s Cannes Lions session brings this to life through the lens of a fly-on-the-wall style therapy session before speaking to Ritson himself on how the marketing industry can lift itself out of it.
To check the symptoms of a marketing midlife crisis, view their session trailer.
