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Events: Reimagining Filipino Heritage by Showcasing Homegrown Brands, Manila FAME’s 70th Edition Opens Today

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Manila FAME presents a landmark edition—and at an opportune time when national identity is celebrated more than ever in fashion, furniture, pop culture, creative industries, and myriad others. Now, as the country’s most prestigious design and lifestyle show celebrates its 70th edition, Manila FAME is once again set to showcase the best of Filipino craftsmanship and design ingenuity. The show is slated to open on October 17-19 at the World Trade Center Metro Manila.

Headlined “Heritage Reimagined,” this edition of the bi-annual design show aims to infuse time-honored traditions of Filipino craftsmanship with modern interpretations to suit the evolving taste of the modern market. The three-day event is open to the public from 9:00 AM to 7:00 PM and is expected to welcome more than 6,000 visitors.

“In recent years, there has been an outpour of nostalgia and reimagining of iconic and heritage design pieces. It is through this yearning for creative rebirth that we highlight the inherent beauty and distinct creativity of Filipino culture,” says Pauline Suaco-Juan, Executive Director of the Department of Trade and Industry-Center for International Trade Expositions and Missions (DTI-CITEM).

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This edition highlights the design legacy as passed on to the next generation of designers and exporters from long-time FAME exhibitors. It puts the spotlight on heritage brands run by the same family that have journeyed with Manila FAME for decades, specifically the incumbent owners who continue expanding these local businesses.

“For over 30 years, Manila FAME has shared the journey of excellent artistry with these esteemed brands—and in commemoration of this cultural feat, we seek to narrate their stories and showcase their unique craftsmanship throughout the years,” adds Suaco-Juan.

Together with over 300 home and lifestyle brands, legacy exhibitors such as Shell Arts (houseware), Cyprea International (fashion), JB Woodcraft (furniture), Acento (lamps and lighting), Larone Crafts (fashion), and S.C. Vizcarra (fashion) are set to showcase their exciting collections at the show.

Moreover, the edition likewise underscores four main features aimed to bring to the forefront exquisite and world-renowned artistry in product design, and mastery over raw materials and unique quality.

The flagship show feature is the Design Commune, a merchandise development program and curated exhibition space under the creative direction of Vince Uy, with support from seasoned design consultants such as Stanley Ruiz, André Chang, Nix Alañon, Kitty Bunag, and Mia de Lara.

Other returning show features are the Artisans Village, which highlights regional distinctive products from Antique and Marawi, and the Fashion E-Tailers that showcases both classic and current styles from emergent online fashion retailers.

The show also presents an Eco-Lifestyle Pavilion that houses goods inspired by the country’s rich environment as well as a variety of beauty and wellness products.

“We are thrilled to reopen the doors of Manila FAME and have you join us as we honor the legacy of Filipino design and excellence,” adds Suaco-Juan.

For tickets and other information on Manila FAME’s 70th edition, visit manilafame.com and follow its social media accounts at @ManilaFAMEofficial on Facebook, @TheManilaFAME on Twitter, and @manilafame on Instagram.

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