MANILA, PHILIPPINES — There is a spark of hope once again in our hearts. Everyone is looking forward to a glorious Christmas like only Filipinos know how.
While distance remains the culprit behind many absences during Christmas gatherings, today, we live in a digital world that makes distance less remote. Wired and online, togetherness is just a click away.
On December 10 and 11, Praxis, the experiential marketing arm of media agency Intersections, will connect all Filipinos in a one-of-a-kind Christmas get-together. Knowing exactly how the pulse of the Pinoy beats, Intersection’s top brass is set to deliver the magic that makes us beam with happiness.
“We thought about all our kababayan who won’t be able to come home in these times and figured – let’s bring the Filipino Christmas to them! Kantahan, tawanan, sayawan, lahat!” shared Intersections Managing Director April Yap.
Designed as the music event of the season, Salubong is a spectacle, a must-watch for every Filipino at home and all of the world. This virtual concert hosted by partner KTX.ph promises to overwhelm the senses in the most wondrous way. Salubong brings together popular musical artists Aegis and Sponge Cola, and breakthrough rapper CLR spanning musical genres guaranteed to have everyone on their feet and moving to the beat.
Co-producer iWant TFC will stage the event with state-of-the-art technology at ASAP Studio 10. Salubong is a concept brought to life by the best Filipino music event minds led by director Paul Alexei Basinillo.
Salubong is much more than an immersive high-energy virtual concert. At the core of such electricity in the music is the heart-warming force that unites all Filipinos anywhere in spirit.
The happenings don’t stop when the music fades, and the lights go off. Expect behind-the-scenes exchanges with the musical artists, a sing-along to everyone’s favorite tunes. Attendees can send shoutouts to friends and family anywhere in the world, especially to all our beloved OFW Heroes! Don’t forget the Salu-Salo Social Wall for your comments, likes, and shares.
“We’re so humbled by the support of our partners who readily jumped in and helped lift this event off the ground. The Salubong activations are so Filipino! Like, we’re not the friendliest, and social media savvy people in the whole world for nothing!,” shares Gladys Basinillo, Intersections CEO.
“Is there any other word that holds as much anticipation than a promise of pasalubong? Be good, and you get a treat. It’s been a tough 18 months, and yes, everyone needs a treat. And with Salubong, it’s a treat we wanted to share with Filipino families at home, or wherever they are,” adds Basinillo.
Only love, fun, and happiness for everyone in Salubong. Expect bright eyes, warm hugs, huge smiles, hands clasped tightly with another’s. In fact, #ExpectExtraordinary on December 10 and 11, over at KTX.ph. And we each shall have a Christmas music festival like no other. #salubunginangpasko
