NEW YORK, USA — After last year leading the industry as the first global ad and design organization to produce virtual awards shows and hours of festival content programming, The One Club for Creativity unveils the online Creative Week 2021, June 7-11.
Under the banner “Connect. Provoke. Inspire.,” Creative Week 2021 will include awards shows and dozens of general programming panels and workshops across four virtual stages, as well as premium events on the fifth stage including the Executive Creative Summit for agency principals and a day-long unConference.
“This year’s Creative Week is truly a global festival,” said Kevin Swanepoel, CEO, The One Club. “Sessions have been designed, both in scheduling and content, to make programming convenient and relevant for creatives in all time zones around the world. We’ve applied the same global focus to pricing, and provided different tiers for regions where currency and economic conditions make it more challenging to register for the festival.”
Highlights of Creative Week 2021, by virtual stage, include:
Awards Stage:
- June 7: Type Directors Club, the world’s leading typography organization, kicks off the week unveiling this year’s Judges’ Choice winners and Best of Show for the TDC67 Communication Design and 24TDC Typeface Design competitions. TDC will also announce student winners of its Beatrice Warde and Superscript scholarships that day.
- June 8: The best student work in the world takes the spotlight at the announcement of Young Ones Student Awards winners.
- June 9: The historic ADC 100th Annual Awards, celebrating a century of global creative excellence, will announce its coveted Cube winners on Wednesday.
- June 10: Winners of the prestigious One Show Pencils for 2021 will be announced at a special streaming awards ceremony.
- Also hear from the creative teams behind this year’s top One Show 2021 and ADC 100th Annual Awards winning work, and learn from them through presentations and seminars.
Main Stage:
- Daily content and virtual events corresponding to The One Club’s four operational pillars — Creative Development, Diversity & Inclusion, Gender Equality and Education — as well as Brand-Side creative agencies.
- Content for and by the global creative community, including an array of panels, presentations and screenings featuring many of the world’s top creative leaders.
- HealthPharm with McCann, taking place twice each day, once for audiences in North America and again later for those in APAC.
- Creative Week 2021 Global Media Talks, with leading ad publications around the world hosting a week-long series of panels with the top creatives in their country to discuss global creative trends and the best work of the past year.
Agency Stage:
- Multiple sessions each day throughout the week hosted by The One Club corporate member agencies, presenting case studies of great work and addressing key industry issues.
Education Stage:
- This year’s Young Ones Festival offers exciting opportunities for both students and educators.
- Portfolio Reviews, on Monday, June 7, an exciting opportunity to connect students and aspiring creatives with top industry talent who offer invaluable one-on-one critiques, advice and conversation.
- Recruiting sessions on Tuesday June 9, where students can meet with representatives from leading creative agencies (same day as Young Ones Student Awards winners on the Awards Stage).
- Educators Summit, on Wednesday, June 10, with a series of informative panels and sessions.
VIP Stage, exclusive premium ticketed events:
- Executive Creative Summit, on Tuesday, June 8, bringing together C-suite creatives, agency founders and partners to discuss “What keeps them up at night” and the issues that affect their businesses, far beyond the scope of creativity.
- unConference, on Friday, June 11, a crowd-sourced, interactive event featuring multiple breakout rooms and an opportunity for anyone to lead a session.
Registration and ticketing for Creative Week 2021 is now open. Content on the Awards Stage, including all One Show, ADC, Young Ones and TDC awards ceremonies, is free.
A Creative Week 2021 festival pass, providing access to all five days of awards shows and general sessions on the Awards, Main, Agency and Education Stages, is available in three tiers of pricing — $199, $149 and $99 — depending upon the country of registration.
Students and educators have separate adjusted ticket prices for access to Education events, general sessions and awards.
Two premium ticketed events on the VIP Stage are additional: the Executive Creative Summit, exclusively for a limited number of agency owners and principles, is $849 (includes all-access pass to awards and general sessions), and the unConference is $99 ($249 for unConference plus all-access pass to awards and general sessions).
Creative Week 2021 branding was created by Benny Gold, senior graphic designer, Goodby Silverstein Partners, San Francisco.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in June, and is the preeminent festival celebrating the intersection of advertising and the arts.
