NEW YORK – The One Club for Creativity is launching into week two of Creative Month 2020, an expansive streaming event running free of charge May 4-29 featuring a wide range of original creative inspiration, education and professional development content specifically developed for a global online audience.
In place of annual in-person Creative Week programming in NYC, The One Club worked with more than 60 top global creative leaders to produce a month of entertaining and engaging original content designed to inform and inspire the global creative community. Sessions will stream at three set times each day and are viewable at any time later from the Creative Month archive.
The Creative Month 2020 week 2 schedule is as follows:
Monday, May 11
9:00 am EDT A CREATIVE PERSPECTIVE: GRAHAM FINK
Graham Fink, chief creative officer and multimedia artist, talks about why being a polymath is a good thing. (Approx. 10 min)
12:00 pm EDT CANDY COLORED MINIMALISM
Matt Crump takes over our Instagram Live to go behind the scenes of his work. (Approx. 20 min) | Follow The One Club on Instagram
4:00 pm EDT THE BEAUTY OF DIVERSITY
Join Ashley Rudder, Director, Digital Content + Artistry for MAC Cosmetics, and Courtney Danielle, digital content creator, beauty and lifestyle influencer at Curls and Couture, for a conversation about diversity and inclusion in the beauty marketing world. Stay until the end of the conversation for a special makeup tutorial! (Approx. 40 min)
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Tuesday, May 12
9:00 am EDT A CREATIVE PERSPECTIVE: RICH TU
VP for MTV Digital Creative, Rich Tu (IG: @Rich_Tu) talks about the current creative landscape and how to not do ‘business as usual”. (Approx. 10 min)
12:00 pm EDT THE 10 COMMANDMENTS OF A GREAT PORTFOLIO (OR WEBSITE)
Led by Ross Chowles, Michigan State University and One Club board member. Your portfolio is a key that unlocks doors of opportunity. The better the portfolio, the better the doors it opens. This 60 minute session will cover the 10 commandments, with good and bad examples, that will help guide you to create the best portfolio. (Approx. 60 min) | Register to watch on Zoom
4:00 pm EDT TEAMWORK MAKES THE MEME WORK
Join Dong Draper (IG: @dong.draper) and Female Copywriter (IG: @femalcopywriter) for a wide-ranging discussion on why they exist, the art (or lack thereof) of the meme, what it’s like to run a popular meme account, how it feels to achieve advertising notoriety, and the curious role their respective accounts play in their creative processes. They might even take a few of your questions. (Approx. 30 min) | Follow The One Club on Instagram
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Wednesday, May 13
9:00 am EDT A CREATIVE PERSPECTIVE: MISHY CASS
Creative and former GCD at outdoor retailer REI MIshy Cass talks about creativity and how to be a better leader at an in-house agency. (Approx. 10 min)
12:00 pm EDT LIVE EVENTS WILL RETURN, BUT WILL THE FANS
Featuring Omid Farhang, CCO, Momentum. Live sports and live music are among the most potent unifying forces at the core of mankind. In the wake of cancelations and postponements to every major live event including the Olympics, join Omid to discuss how the upheaval caused by Coronavirus could alter the fan experience and how brands activate. | See Creative Month schedule for YouTube link.
4:00 pm EDT ADVERTISING TO FOOD STYLING
McCann Worldgroup’s, Victoria Park will interview former mad man, Rick Martinez and discuss his career from art & copy to food & television. (Approx. 30 min) | Follow The One Club on Instagram
BONUS: online announcement of the 2020 Young Ones Student Awards.
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Thursday, May 14
9:00 am EDT A CREATIVE PERSPECTIVE: TAY GUAN HIN
Tay Guan Hin, former regional head, Asia Pacific at JWT, talks about the way to maximize mobile video in advertising. (Approx. 10 min)
12:00 pm EDT INSTAGRAM LIVE: JASON NAYLOR
Join us as artist Jason Naylor takes over @theoneclubforcreativity on Instagram. (Approx. 20 min) | Follow The One Club on Instagram
4:00 pm EDT I’M GRADUATING DURING COVID, NOW WHAT?
Featuring freelancer Ken Fredericks, VCU Brandcenter’s Vann Graves and The Martin Agency’s Stephanie Jones, Lee Khleang and Danny Robinson. Recent grads are being hit on all sides with the same message: ‘These are uncertain times. We’re here for you.’ But who is speaking truth to the anxiousness young people of color are feeling right now. This panel of diverse thought leaders each with their own stories that will shed a light on what matters most for POC grads during these uncertain times–community. (Approx. 60 min)
https://www.youtube.com/watch?v=pEKjFgEYi6U&feature=youtu.be
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Friday, May 15
9:00 am EDT A CREATIVE PERSPECTIVE: FERNANDO MACHADO
Hear from Burger King CMO Fernando Machado about creativity and how he responds to negative feedback. (Approx. 10 min) | See Creative Month schedule for YouTube link.
12:00 pm EDT CREATIVE WAYS TO REACH THE LATINX MARKET USING INCLUSIVE LANGUAGE
Featuring Marina Filippelli, COO, Director of Client Services at leading multi-segment agency Orci. As a Romance language, Spanish uses grammatical gender to classify people and things. This binary structure has inherently made it more complicated for the language to adapt to a world that needs more inclusive, gender-neutral terms. In this session, we’ll explore how creatives can use workarounds to avoid stereotypes and alienating Latinx audiences. (Approx. 30 min) | Register to watch on Zoom
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York every May, and is the preeminent festival celebrating the intersection of art and commerce.
