NEW YORK, USA — The One Club for Creativity announces that Epic Games, developer of Fortnite and Unreal Engine, the world’s most open and advanced real-time 3D tool, will host five sessions on how game technology is empowering creators and redefining pipelines for VFX, filmmaking, interactive experiences and more online at Creative Week 2021, June 7-11.
The sessions, which cover games, game engines, MetaHumans, the Metaverse, and real-time virtual production, will take place each day of Creative Week at 3:00 pm EDT.
Discussions with Epic representatives, select partners and customers will delve into how Unreal Engine and real-time technology are empowering creatives to streamline animation and VFX pipelines, leverage cutting-edge believable digital humans, develop imaginative new creative concepts and experiences, and realize the rich and immersive opportunities of the Metaverse.
In addition to guest speakers from companies including R/GA, Riot Games, MediaMonks, and Manticore Games, the daily sessions will feature thought leaders from Epic Games, including Alistair Thompson, Head of the London Innovation Lab; Heiko Wenczel, Head of the Detroit Innovation Lab; Miles Perkins, Industry Manager, Film & TV at Epic Games; Rachel Stones, Business Development at Epic Games; and John Buzzell, Agencies & Brands Lead.
Taking place on the Main Stage at Creative Week, the presentations will run as follows:
- Monday, June 7, 3:00 pm EDT: Talk – An Overview: Games, Game Engines, Metahumans, the Metaverse, and Real-Time Production:
Game technology is empowering creators all over the world. Discover the many ways this emerging medium is driving innovation, reimagining how we create and experience entertainment. - Tuesday, June 8, 3:00 pm EDT: Panel – How Real Time is Redefining Production:
With next-generation virtual production tools in Unreal Engine, real-time technology has transformed the art of filmmaking, and agencies are benefitting. Hear how filmmakers, agencies, and other creative leaders are using real-time technology to redefine production, opening new creative opportunities, and solving difficult logistics in the process. - Wednesday, June 9, 3:00 pm EDT: Panel – Planning for The Metaverse:
Science fiction authors have dreamed for decades of a limitless 3D virtual world. Now, we are on the verge of achieving it. The Metaverse is emerging as an open 3D internet that will give us new ways to play, socialize, and shop. How will brands and agencies adapt to this new landscape? - Thursday, June 10, 3:00 pm EDT: Panel – Games & Advertising:
Today, video games command huge audiences and deep engagement. Advertising within mobile games has been big business, but now there are new opportunities for brands and creatives to share space with the stories and characters that players love. - Friday, June 11, 3:00 pm EDT: Q&A Session – Games, Game Engines, MetaHumans, the Metaverse, and Real-Time Production:
Join Epic Games, one of TIME’s 100 Most Influential Companies of 2021, to learn how game technology is empowering creators and redefining pipelines for VFX, filmmaking, interactive experiences, and more. Thought leaders from Epic Games will take your questions on how games are shaping audiences, multiplatform online games, interactive worlds, advances in real-time 3D graphics, digital humans, and the amazing storytelling potential within the Metaverse.
“Epic Games is blazing the trail of real-time technology, and we’re thrilled to have them on the Main Stage each day during Creative Week,” said Kevin Swanepoel, CEO, The One Club. “These sessions are an amazing opportunity for our global audience of creative leaders to hear directly from the company that’s shaping the future of VFX, filmmaking, and interactive experiences.”
“Creatives have always been drivers of innovation, using tools to push boundaries, set trends, and invent new forms of storytelling,” said Epic Games’ John Buzzell. “Unreal Engine gives you the freedom to create without limits by placing collaboration and experimentation at the center of production, enabling experiences that scale to hundreds of millions of people with no compromises in quality. Great tools are also essential to building the Metaverse, which will no doubt be an exciting topic at Creative Week 2021.”
About Creative Week 2021
Under the banner “Connect. Provoke. Inspire.,” Creative Week 2021 will include awards shows and nearly 100 general programming panels and workshops across the Main, Agency, Educators and Awards Stages, as well as premium events on the fifth VIP Stage including the Executive Creative Summit for agency principals.
Registration and ticketing for Creative Week 2021 is now open. A Creative Week 2021 festival pass, providing access to all five days of awards shows and general sessions on the Awards, Main, Agency and Education Stages, is available in a tiered pricing structure depending upon the country of registration. Students and educators have separate adjusted ticket prices for access to Education events, general sessions and awards.
Content on the Awards Stage, including all awards ceremonies for The One Show 2021, historic ADC 100th Annual Awards, Young Ones and Type Directors Club global competitions, is free.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in June, and is the preeminent festival celebrating the intersection of advertising and the arts.
