CANNES, FRANCE – For its 2020 edition, the Marché du Film – Festival de Cannes’ XR program dedicated to virtual and augmented reality becomes CANNES XR VIRTUAL from June 24-26. This 3-day event will be entirely dedicated to players from the creative industries who use virtual and augmented reality technologies.
This unique edition will take place within the framework of the Marché du Film Online, an online market to be held from June 22 to 26.
For this occasion, the Marché du Film – Festival de Cannes teams up with major key players from the immersive industry:
- The MOR (Museum of Other Realities) will provide its entire virtual art gallery for the whole Cannes XR Virtual program.
- Tribeca Film Festival will present a selection of interactive works including six world, international, European or online premieres.
- VeeR VR et Positron will present a selection of XR and 360° pieces with two prizes for the winner.
- Kaléidoscopeteams up with Cannes XR to promote works in development.
Cannes XR Virtual’s objective is to allow artists and producers in the XR industry to continue to develop their projects, and present their works despite the sanitary crisis. In total, more than 55 XR pieces will be presented between projects in development and world previews.
“During this very peculiar time, the Marché du Film is more than determined to highlight the XR industry and to foster links between artists and potential investors to support creation in all its richness and diversity. We are very proud to partner with these leading partners in the XR sector.” Jérôme Paillard, executive director of the Marché du Film said.
