SINGAPORE — Verizon Media, the global media technology company that reaches millions of people around the world through Yahoo and other leading brands, will be on the main stage at Cannes Lions 2021 with a keynote session “High Performance to Hyper Creativity—Sport’s Love Affair with Emerging Technology.”
Verizon Media CEO Guru Gowrappan will be joined by two-time Formula 1 champion Fernando Alonso, as well as Alpine Racing CEO Laurent Rossi and Scott Anya, VP of the Image Solutions Business at Canon to demonstrate how the power of the new innovations in technology can bring creative storytelling to life through sport.
Joining forces with Alpine Racing on the main stage, Verizon Media will showcase how the future of sporting events can be unlocked with immersive XR technology and 5G connectivity – supercharging the fan experience through rich, real-time, and immersive experiences. The already growing appetite for virtual event counterparts has been accelerated as a result of the Covid-19 pandemic – with emerging technologies helping to cater for the increased demand for online events within sport, while also elevating offline experiences in the future.
Verizon Media is at the forefront of the next-generation of content experiences, with dedicated XR production studios in LA and London as well as technology platforms that bring AR and VR experiences to millions of people globally. As the world enters the new era of 5G connectivity, these content experiences are set to accelerate rapidly. As part of its global partnership with Alpine Racing, Verizon Media is exploring how these innovations are building entire new fan experiences at home and at live events for this main stage session.
As well as its main-stage session, Verizon Media will also host a conversation with leading marketers from across the industry as part of The Female Quotient content programming, focusing on rebuilding trust in marketing and advertising – exploring the elements that make brands worthy of consumer trust, including the huge changes in the relationship between platforms, publishers, brands and consumers as data rules and regulations change, and consumers seek trusted content to make informed decisions in their lives. More details on the sessions can be found below.
- High Performance to Hyper Creativity – Sport’s Love Affair with Emerging Technology – 21 June
- Tech has unlocked a whole new space for creative storytelling that truly connects people to the world around them. During this talk, you can find out how innovative tech is enabling the future of sports and bringing fans closer to the game than ever before. The event will commence at 7AM ET/ 12PM BST and will be available on-demand immediately after
- Speaking at the event from Verizon Media will be Guru Gowrappan (CEO at Verizon Media), Guenever Goik (Head of 3D at Yahoo RYOT Lab) and Josh Gold (Executive Producer at Yahoo RYOT Lab)
- The Female Quotient Equality Lounge: Rebuilding Trust in Marketing and Advertising – 23 June
- Consumers want brands to take action, solve problems, and advocate for change, especially in the midst of disruption. This talk will be an unplugged conversation with leading marketers on the elements that make a brand worthy of consumer trust and how to preserve it for the long haul
- Marinn Jackson, Head of Premium Sales & Strategy at Verizon Media will be hosting the event
For more information and to register to watch, visit the Verizon Media Cannes Lions Hub.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and Engadget to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
