NEW YORK – The One Club for Creativity welcomes online attendees to Creative Month 2020, an expansive streaming event running free of charge May 4-29 featuring a wide range of original creative inspiration, education and professional development content specifically developed for a global online audience.
In place of annual in-person Creative Week programming in NYC, The One Club worked with more than 60 top global creative leaders to produce a month of entertaining and engaging original content designed to inform and inspire the global creative community. Sessions will stream at three set times each day and are viewable at any time later from the Creative Month archive.
Here’s the program lineup for this week:
Creative Month 2020, week 1:
Monday, May 4
9:00 am EST A CREATIVE PERSPECTIVE: FRANK DE RUWE
The creative partner and founder of Dutch agency Natwerk discusses the influences in his life that led him to create work that is “not normal”.
12:00 pm EST REAL TALK FROM R/GA’S TIFF ROLFE & JESS GREENWOOD
“Everyone all of a sudden is getting a peek into everybody else’s world. But it’s definitely been interesting to see the difference between the worlds of those parents working hard with kids at home vs. those that don’t.” At the end of a crazy week, R/GA’s US Chief Creative Officer and Global Chief Marketing Officer caught their breath and caught up with each other to share how they’re coping—and what’s keeping them sane—right now. Find out how juggling big clients and small children while WFH through Zoom, Slack and Google Docs has made work/life balance more challenging, yet strangely more rewarding, than ever before.
4:00 pm EST NETWORKING NOW: MOVING FROM PANIC TO PLANNING
Discussion featuring Lisa Balser, founder, New & Improved, Ronnie Dickerson Stewart, chief diversity officer, Publicis Groupe and Natalie Kim, founder, We Are Next. Whether you’re trying to break into the industry, been in the game forever, growing through the ranks or sit somewhere in-between, it’s time to think entrepreneurially to navigate networking in this “new next.” We’ll discuss how to create opportunities and position yourself by strategically connecting and reconnecting, all while intentionally building a diverse and inclusive network.
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Tuesday, May 5
9:00 am EST A CREATIVE PERSPECTIVE: BEN FEIST
Hear the extraordinary story of how an advertising creative’s passion for space turned into a career at NASA. Also join us for a live chat with Ben who will be on-hand to answer your questions during the premiere of his video.
12:00 pm EST INSTAGRAM STORY: IHEARTUMAMI
ChihYu Smith is the creator of the blog I Heart Umami, where she shares Asian-inspired Paleo, Whole30, and Keto recipes, and the creator of Cook Once Eat All Week, a Paleo meal planning. IHeartUmami takes over our Instagram Stories to share a Whole30 Paleo recipe.
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4:00 pm EST AFTERNOON TEA WITH INGRID OTERO-SMART
Ingrid Otero-Smart has over 30 years of advertising experience in the U.S Hispanic Market and Puerto Rico. As the current President and CEO of Casanova//McCann, she leads the agency’s operations, managing offices in Costa Mesa, New York, Detroit, and field teams in Dallas. During this tea talk, Ingrid will share her tips for success and navigating challenges along the way.
https://www.youtube.com/watch?v=NBIQW02rNDk&feature=youtu.be
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Wednesday, May 6
9:00 am EST A CREATIVE PERSPECTIVE: BRANDON ROCHON
Brandon Rochon, CEO and CCO of Kastner, talks about how to go from a creative to creator.
12:00 pm EST THE LANDSCAPE OF REMOTE RECRUITING
Three leading agency recruiters — Huge’s Courtney Burns, Ogilvy’s Emily Elyshevitz and FCB’s Fifi Jacobs — discuss the remote candidate experience, hiring during a global pandemic and how migrating to remote interviewing, hiring and onboarding will impact how we recruit when we return to working onsite. We’ll share tips for standing out amongst the masses, best practices for interviewing and how to get a job in a competitive market. *Please note all registrant’s portfolios and contact information will be sent to this panel for recruiting purposes.
4:00 pm EST TRANSFORMING CONVERSATION
Join Tea Uglow, creative director at Google Creative Lab in Sydney, for a candid conversation about gender identity and the state of trans inclusivity in the creative industry.
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Thursday, May 7
9:00 am EST A CREATIVE PERSPECTIVE: KERSTIN EMHOFF
Kerstin Emhoff, CEO of Prettybird and Ventureland in Los Angeles, talks about reinvention and how to pivot in your business.
12:00 pm EST MEET TWO CREATIVE LEADERS MOONLIGHTING AS FINE ARTISTS
Gavin Lester, partner/CCO at Zambezi, and Matt Murphy, partner/ECD at 72andSunny, are at the top of their games in the ad biz, having developed outstanding work for some of the most spirited brands in the world. Their free time, however, is dedicated to their other artist crafts. Gavin studied sculpture at Bath Academy, where he earned a scholarship to work on the centenary of Joan Miro, and he is currently a practicing conceptual artist. Matt is a painter and sculptor, and has led various street art and guerrilla performance art projects. In their Instagram Live, Matt and Gavin will discuss their work, why they feel it’s vital to hone creative skills outside of advertising, how each of their roles influences the other, and how these worlds are morphing more than ever in this WFH era. Follow The One Club on Instagram
4:00 pm EST UNAPOLOGETIC: HOW BET BECAME “QUEER AF”
In November of 2019, BET launched their “Queer As F**k” initiative, with the intention of shining a spotlight on black LGBTQ trailblazers and community members. Hear directly from the team that started this bold project about the importance of intersectionality and their plans to continue celebrating black, queer excellence. Panel features Gianna Collier-Pitts, a NYC-based actor, bi+ activist, and creative freelancer; Marcus Henderson, post production operations manager, Viacom/CBS; Ryan Sides, VP of Social Media at BET Networks/Viacom and Empress S. Varnado, founder, Empress Agency.
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Friday, May 8
9:00 am EST A CREATIVE PERSPECTIVE: CONN BERTISH
Award-winning creative director and cancer survivor Conn Bertish talks about how happy people are harder to kill. Watch on YouTube
12:00 pm EST THE SELFISH CASE FOR CREATING FOR GOOD
Aisha Hakim, senior art director, Venables Bell & Partners and creator of Fellows App, and freelance creative Laurel Stark are a pair of San Francisco-based creatives with traditional day jobs…and side hustles on a mission to make our industry more inclusive. They’ll talk about their viral Galentines collaboration “Forget Her Not” and the big time career benefits that come from turning what bothers you into your dream brief. Follow The One Club on Instagram
