The 4th edition of the Lisbon International Advertising Festival took place on September 20 at Pavilhão do Conhecimento – Centro Ciência Viva. It was a day full of creativity, with five very interesting conferences, held by our prestigious Executive Jury.
After the conferences, the awards ceremony took place and there were delivered the awards of Lisbon International Advertising Festival and also Lisbon Effectiveness International Advertising Festival – a global advertising festival dedicated exclusively to the effectiveness of advertising campaigns and a spin-off of the Lisbon International Advertising Festival.
It is with great honor that we announce the winners of the 4th edition of the Lisbon International Advertising Festival:
Category Design:
Illustration:
- Planet or Plastic?, Saatchi & Saatchi Dubai – Bronze Winner
Posters:
- KeepLivingCoral, White Rabbit Budapest – Bronze Winner
Social and Environmental Responsibility:
- Planet or Plastic?, Saatchi & Saatchi Dubai – Bronze Winner
Corporate Identity:
- Optiker-K Identity, Anti Hamar AS – Gold Winner
Category Film:
Film on WEB:
- Vodafone Natal ‘Madrasta’, Krypton – Bronze Winner
- Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner
Self Promotion:
- Merry Krypton, Krypton – Gold Winner
Category Branded Content:
Digital Branded Content:
- Share Your Gifts, Buck – Silver Winner
- Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner
Category Craft:
Direction:
- Share Your Gifts, Buck – Silver Winner
- Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner
- Reverse, Whitelist. – Silver Winner
Category PR:
Creative Effectiveness:
- Diversity in Disaster Preparation, Dentsu Inc. – Silver Winner
- Huawei iJack, dentsu X – Silver Winner
Social and Environmental Responsibility:
- Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner
Category Promo & Activation:
Promo:
- The Love Blanket, VMLYR MADRID – Silver Winner
Best Use of Media in Promo:
- The Bridal Uniform, BBDO Pakistan – Gold Winner
Guerrilla Marketing:
- Huawei iJack, dentsu X – Gold Winner
Social and Environmental Responsibility:
- The Bridal Uniform, BBDO Pakistan – Gold Winner
Grand Prix:
- The Bridal Uniform, BBDO Pakistan
President’s Choice:
- The Bridal Uniform, BBDO Pakistan
Local Lisbon:
Region Africa:
- Film / Film on WEB: DUEL, MAIANGA CABO VERDE – Bronze Winner
- Digital / Social Media: PREPARATION, MAIANGA CABO VERDE – Silver Winner
- Digital / Social Media: MONSTER, MAIANGA CABO VERDE – Silver Winner
- Mobile / Best Use of Mobile: BUBBLES, MAIANGA CABO VERDE – Gold WinnerRegion Central & East Asia:
- PR / Self Promotion: Diversity in Disaster Preparation, Dentsu Inc. – Bronze Winner
- PR / PR Strategic Planning: Diversity in Disaster Preparation, Dentsu Inc. – Silver Winner
- PR / Creative Effectiveness: Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner
- PR / Social and Environmental Responsibility: Diversity in Disaster Preparation, Dentsu Inc. – Gold WinnerRegion Eastern Europe:
- Craft / Art Direction: Equal Colors, White Rabbit Budapest – Bronze Winner
- Design / Posters: KeepLivingCoral, White Rabbit Budapest – Silver Winner
- Craft / Other: KeepLivingCoral, White Rabbit Budapest – Gold Winner
Region Mena Region:
- Film / Creative Effectiveness: Project Litmus, The Film House – Bronze Winner
- Digital / Online Advertising: Don’t Flip The Flag, national day celebration ad, 8K MediaProduction – Silver Winner
- Promo & Activation / Best Use of Media in Promo: The Bridal Uniform, BBDO Pakistan – GoldWinnerRegion North America:
- Craft / Cinematograph: Max & Bill, Energy BBDO – Bronze Winner
- Craft / Direction: Share Your Gifts, Buck – Silver Winner
- Branded Content / Digital Branded Content: Share Your Gifts, Buck – Gold WinnerRegion South/Central/Latina America:
- Craft / Direction: FIRST, Your Mama – Bronze Winner
- Design / Illustration: Planet or Plastic?, SquarePixel films – Silver Winner
- PR / Social and Environmental Responsibility: Extremely Durable Moments, Sajjo//McCann – Gold Winner
Region South & Southeast Asia:
- Outdoor / Best Use of Outdoor: Avengers: Endwait, dentsu X – Bronze Winner
- Direct / Indoor Direct (Public Spaces): Galaxy Endgame, dentsu X – Silver Winner –
- PR / Creative Effectiveness: Huawei iJack, dentsu X – Gold Winner
- Promo & Activation / Guerilla Marketing: Huawei iJack, dentsu X – Gold Winner
Region Western Europe:
- Craft / Direction: Vodafone Natal ‘Madrasta’, Krypton – Bronze Winner
- Craft / Sound Design: Formula E Reveal, Music for Advertising – Bronze Winner
- Craft / Best Original Music: Celebration, Music for Advertising – Silver Winner
- Craft / Editing: McDonald’s Signature, Krypton – Gold Winner
- Craft / Sound Design: Celebration, Music for Advertising – Gold Winner
Agency of the year:
– BBDO Pakistan
Production Company of the year:
– Krypton
Network of the year:
– BBDO
Young Lisbon:
- Energy Converter, Luciano Jacob – Bronze Winner
- Galp GO, João Elias e Joana Cardoso – Silver Winner
- The Reactsteps, César Martínez – Gold Winner
Career Award:
- Luís Silva Dias – CEO – FCB Internacional
As for the awards of this year’s edition of Lisbon Effectiveness International Advertising Festival, we have the pleasure to announce the winners:
Category Awareness Effectiveness:
Automotive – Aftermarket & vehicles:
- The Longest Wave, Mercedes-Benz Portugal – Bronze Winner
Beverages – Non-Alcohol:
- O Resgate do Leite, FCB Lisboa – Bronze Winner
Entertainment & Events:
- The Sweet Art Museum, United Creative – Bronze Winner
Government & Politics:
- #makingithappen campaign, INTERWEAVE – Bronze Winner
Sports:
- Campanha de Futebol – Patrocínio à Seleção, Galp – Bronze Winner
Utilities:
- EDP’S 40th Anniversary, EDP – Energias de Portugal – Bronze Winner
NGO’s:
- Respect Battles, Youngnetwork Group – Silver Winner
Healthcare & Pharma:
- SickKids VS – All In, Cossette – Gold Winner
Restaurants:
- PANCAKE KING, MullenLowe – Gold Winner
Category Effective Use of Media:
Sports:
- Regresso a Custo Zero, Youngnetwork Group – Bronze Winner
Restaurants:
- PROM KING, MullenLowe – Silver Winner
- Turning Their Tweets Against Them, Cossette – Gold Winner
Travel & Tourism:
- The Connected Hotel, R/GA – Silver Winner
Grand Prix:
Category Awareness Effectiveness
Healthcare & Pharma:
- SickKids VS, Cossette
Category Effective Use of Media
Healthcare & Pharma:
- Prescribed to Death, Energy BBDO
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