PATTAYA, THAILAND — Does your company have an avatar? Does your brand have a metahuman ambassador? These computer-generated representations of consumers, brands, and concepts are playing increasingly important roles in the relationship between brands and consumers as human beings spend more time playing, exploring, and interacting in online and virtual worlds. As brands seek to adapt and harness the infinite possibilities online, they are collaborating with character designers, animation directors, and creative production companies. Together they are mapping out the next frontier of communication with consumers.
Final Frontier’s Chris Colman, Gus Karam, and Yanyie Tran, along with Vogue China’s Ray Fu have announced a not-to-be-missed workshop, “CG Metahumans, Brands and the Infinite New Frontier of Communication,” happening on March 25 from 2:40-4:30 pm.
Final Frontier’s Chris Colman, Gus Karam, and Yanyie Tran, along with Vogue China’s Ray Fu bring you a not-to-be-missed workshop, “CG Metahumans, Brands and the Infinite New Frontier of Communication. Visit https://t.co/40xQ9HZENw for more info#ADFEST2023 #RISEATADFEST2023 pic.twitter.com/kPR11LND4K
Sponsor— ADFEST (@ADFESTbuzz) March 14, 2023
This workshop will explore this phenomenon, and how through compelling storytelling and engaging characters, they can make the deepest and most meaningful impact, with a specific focus on VOGUE’s objectives around conservation and sustainability. It’s an optimistic, future-facing, free-thinking, “blue sky
exploration workshop, not constrained by concerns around specific tech, tools, and budgets.
In the workshop, Final Frontier will reveal the avant-garde in experimental and brand-developed metahumans and computer-generated avatars, drawing upon work from examples from its folio, signed directors, and beyond. VOGUE China will introduce how it has been leading fashion’s Virtual Frontier, pushing the boundaries on new technology in fashion image-making, leading the charge for VOGUE globally, including the groundbreaking Infini and Meta-Ocean initiatives.
Attendees will be briefed to create their own individual or cast of metahumans for VOGUE, exploring every aspect from conceptualization, art direction, and storytelling to the way they engage with audiences.
The goal of the workshop is for attendees to leave with an understanding of the current metahuman design, storytelling, and communication landscape, as well as their future possibilities. They will explore the process of metahuman character development and storytelling, both for traditional screens and for the new relationship dynamic with audiences and users. And they will learn how to engage with the consumer and tell engaging stories, both in the current offline and virtual environments, and potential future worlds.
The workshop is for creatives, art directors, producers, strategists, marketers, and directors of all levels of seniority working in the commercial industry will all benefit from this Final Frontier & Vogue workshop.
Pre-registration is required. Interested applicants must be registered delegates of ADFEST 2023, To register, click here.
Registration is not confirmed until you receive a confirmation notification from ADFEST, Reservation is strictly first-come-first-served & seats are limited to only 30 delegates only.
adobo Magazine is an official media partner of ADFEST 2023.
