MANILA, PHILIPPINES — With only 5 days to go until the adobo SheCreative Conference 2024: Forging a Sustainable Future for Creativity, excitement is at an all-time high for one of the most inspiring events this International Women’s Month. Eight of the most influential women in creativity will be sharing their knowledge and experience in building a future where creatives can thrive.
Because 2024 is The Year of Creative Sustainability, the lineup of speakers at the adobo SheCreative Conference will be talking about some of the hottest topics shaping the creative industries, including AI, rapidly shifting audience demands, inclusivity, and the skills of the future. These remarkable women leaders will share their insights on the many, many forces disrupting our creative industries today, and how we can build a solid foundation to stay afloat amidst all this change.
Here’s a quick look at each of our speakers at the Conference, and what they’ll be bringing to the SheCreative stage:
Hon. Senator Loren Legarda, the current Senate President pro tempore, Chairperson of the Senate Committee on Culture and the Arts, and a longtime champion of Filipino creativity, will be delivering the keynote address.
Pia Gonzales-Colby is Vice President of Marketing for Globe Telecom, and brings with her nearly 20 years of leadership experience in marketing. She’ll be talking about how brands can adapt and thrive in the midst of technological shifts like we’re seeing today.
Merlee Jayme, Founder and Chairman of The Misfits Camp, is one of the most well-known names in Philippine advertising, having worked in the industry for 35 years running. Her talk will shed light on the future of advertising creativity and its sustainable evolution.
Jane Jimenez-Basas has served as President of MediaFive Marketing Corporation since 2015, and is also currently President and CEO of Cignal TV. She’ll be sharing her insights on the sustainability of the media and entertainment industries amidst today’s very dynamic audience preferences.
Rhea Matute is one of the country’s foremost minds on design, and serves as the Executive Director of the Design Center of the Philippines. Her talk will be centered on the contributions of creative industries to the nation’s sustainable economic growth.
Lui Castañeda is the PR & Influencer Lead for PH/MY/SG at Unilever Beauty & Wellbeing, and has more than 12 years of experience in public relations. She’ll be speaking on inclusivity’s pivotal role in effective influencer marketing.
Lisa Collins began in an analytics role in 2007, and is now Director of Experience Platforms at Accenture Song. She’ll be exploring the intersection of creativity and AI, and how creative professionals can strategically adapt to the technology.
Peachy Pacquing has enjoyed a dynamic creative career since 1989, and is currently Managing Director of Hyper Island Asia Pacific. Her talk will outline essential skills for future success in our creative industries.
Don’t miss your chance at an afternoon of learning from these amazing women, and of connecting with like-minded female creatives. Together, we can build a future where creative sustainability empowers every woman!
The adobo SheCreative Conference happens on March 26, 2024, 2pm at Shangri-La The Fort. Tickets are available at adoboshecreative.helixpay.com, and include access to this exclusive event, a certificate of attendance, and a premium swag bag courtesy of our event partners. Meals and snacks will also be provided.
See you at the adobo SheCreative Conference 2024!
The adobo SheCreative Conference 2024: Forging a Sustainable Future for Creativity is co-presented with Unilever and in partnership with Future Proof.
