Considered as Malaysia’s largest and most prestigious awards show for advertising, the Kancil Awards recognizes home-grown Malaysian talent and creative excellence. This year’s winning agencies and their works have been announced and here are the campaigns that got gold in each category:
Audio Kancils
GOLD: “KFC Health Enthusiasts” by Naga DDB Sdn Bhd for KFC Zinger Double Down.
Brand Experience & Activation Kancils
GOLD: “Deria Takbir” by Leo Burnett Kuala Lumpur for Maxis.
Craft Kancils
GOLD: “Getaran Pertama” by M&C Saatchi (M) Sdn Bhd for Axiata Group Berhad & Celcom Axiata Berhad.
Design Kancils
GOLD: “Footbraille” by Naga DDB Sdn Bhd for Digi.com.
Digital Experience Kancils
GOLD: “UNSUAY” by Bonsey Jaden Malaysia for Prudential Assurance Malaysia.
Outdoor Kancils
MERIT: “Icons Meet Icons” by Leo Burnett Kuala Lumpur for McDonald’s Malaysia got a Merit award in the Outdoor category.
See the complete list of Kancil Awards’ winners here.
For the Special Awards, Kancil gave recognition to entities and campaigns alike.
Golden Kancil: BFM Bersatu For Makan and Fishermen Integrated
Agency of the Year: NagaDDB Tribal
Advertiser of the Year: Maxis
Production House of the Year: Directors Think Tank
Young Kancil (Gold): Publicis Malaysia
Young Kancil (Bronze): Ogilvy Malaysia and Leo Burnett Kuala Lumpur
Young Kancil (Merit): Ensemble Worldwide
Creative Effectiveness Kancils: BFM Bersatu For Makan, Fishermen Integrated, and BFM89.9
Innovation Kancil: Deria Takbir, Leo Burnett Kuala Lumpur, and Maxis
Culture Kancil: Deria Takbir, Leo Burnett Kuala Lumpur, and Maxis
Kancil 666 Young Directors Challenge: Setting Moon, Chan Teik Quan, Graph Studio
