MANILA, PHILIPPINES — Renowned advertising strategist Mark Pollard will conduct his first-ever Sweathead Masterclass in Manila on August 23 at SMX Aura Taguig. In this intensive four-hour strategy class, attendees will learn how to create advertising campaigns that will leave a lasting impact.
Participants may delve into the essentials of becoming a great strategist using Mark’s Four Points framework. This framework includes ideas, insights, strategy, and the importance of effectively utilizing words for brands.
As the CEO of Mighty Jungle and founder of the Sweathead community, Mark has a proven track record of helping brands break free from the ordinary and achieve extraordinary results. His collaborations with global leaders such as The Economist, Decoded, Mozilla, and McCann exhibit his ability to deliver innovative and effective advertising strategies.
He has also led strategy teams at McCann, Leo Burnett, and Big Spaceship, judged the Jay Chiat Awards and the Webbys, and served on the Australian Account Planning Group (APG) committee.
In addition to the framework, the Sweathead Masterclass will tackle practical techniques for transforming challenges into creative briefs, writing impactful insights, and developing effective strategies. Participants will also engage in practical exercises, encompassing over ten activities designed for the development of their brand using the Four Points strategy.
Mark Pollard founded Australia’s first full-color hip hop magazine, Stealth, in 1998, and was recognized as one of Sydney’s top 100 Creative Catalysts. He has contributed to Vice, Quartz, Wharton’s Future of Advertising program, and spoken at TEDx, Miami Ad School, and the Cannes Festival of Creativity.
Mark’s Strategy is Your Words book is a product of many years in practice, in which his website says, “words that help and hurt strategists.”
According to Mark, you can find him causing mischief on Twitter, Instagram, and his strategy podcast Sweathead on iTunes.
For details on upcoming strategy classes, both offline and online, please visit sweathead.com
