MUMBAI, INDIA – DDB Mudra Group is powering up its DDB Tribal North leadership, welcoming two industry trailblazers to its senior team. Ashna Nandrajog steps in as Senior Vice President – Business, while Mohini Varma takes on the role of Executive Vice President – Planning. This strategic move signals DDB Tribal’s continued commitment to growth, innovation, and leadership excellence.
With an illustrious two decade career, Ashna Nandrajog has driven success for iconic global brands like Bata, Ford, and Maruti Suzuki. Her journey through top agencies such as Contract, FCB Ulka, Ogilvy, and Publicis Capital has been marked by her dynamic leadership and creative spirit, fueled by a passion for travel and family.
Mohini Varma, an acclaimed strategist and former NDTV correspondent, joins the team with a rich legacy of storytelling and strategic insight. With experience at agencies like Toaster, FCB, and JWT, she’s crafted compelling brand narratives for powerhouses such as Netflix, Google, and PepsiCo. Her work has earned accolades, including a Gold APAC Effie for transformative campaigns that resonate.
“We’re scaling new heights, pushing boundaries, and hungrier than ever,” said Ashutosh Sawhney, President, DDB Tribal. “The industry thrives on exceptional talent, and in Ashna and Mohini, we’ve found the perfect blend of fire and maturity to capitalize on the immense opportunities before us, delivering outstanding work for our clients and building formidable teams.”
Nandrajog commented, “In an era of rapid digital transformation, DDB Mudra Group stands out for its integrated approach. I’m thrilled to join a company that champions brand building through impactful creativity and delivers holistic solutions across its diverse businesses. I’m eager to contribute to DDB’s continued growth and success.”
Varma added, “At DDB, we believe in emotionally resonant creativity, rooted in deep human insights, that transform brands, markets, and culture. In a world where attention is a premium, genuine insights are paramount. I’m excited to co-author the next chapter of growth for our dynamic brands.”
