MANILA, PHILIPPINES — As one of the most prominent snack companies in the world, Mondelēz International’s snacks have been enjoyed by generations. With brands like Oreo, Chips Ahoy!, Tiger Biscuits, Tang, Eden Cheese, Cheez Whiz, Cadbury Dairy Milk, and Toblerone, many snack moments have been made more delicious by the Company’s portfolio of brands, making it a very influential voice in homes.
Cognizant of the responsibility that comes with being present in homes and snack times, Mondelēz International has partnered with adobo Magazine for a special adoboTalks session on ethical marketing to children. The educational event aims to gather experts to discuss how to safeguard the well-being of children particularly in being exposed to advertising and marketing messages, while still remaining steadfast in pursuing the communications objectives of brands and agencies.
Titled “Responsible Marketing to Children,” the learning session will bring together industry experts – including regulatory board directors, agency heads, brand leads, and child psychologists – to have a holistic discussion on children-focused communications. The event will be held at KMC Cafe Armstrong, Bautista, Makati on July 05 by exclusive invite. It will also be live-streamed on adobo Magazine’s social platforms to educate marketers far and wide and ultimately ensure an industry-wide understanding of ethical standards in marketing for children.
Mondelēz International invited a diverse set of speakers and panelists for this event to foster a rich discussion covering all topics of interest and concern for marketers and child experts. The event will feature keynote speakers from the Ad Standards Council of the Philippines (ASC) and National Nutrition Council and a panel with representatives from the Philippine Association of National Advertisers (PANA), ASC, NNC, Mondelēz International, and KMC. Case studies and best practices will also be presented by partner brands, with time dedicated to answering questions from the audience, allowing the space to make the talks more engaging and include insights from the community. The event also aims to establish a framework for how responsible marketing can be implemented and monitored locally.
These presentations and panel discussions hope to engage the audience of marketers, advertisers, and brand representatives in exploring age-appropriate strategies in marketing and to prioritize the well-being of children.
As advocates of illustrious and effective advertising, adobo Magazine, likewise, is dedicated to supporting safe and ethical standards in marketing to all audiences, especially vulnerable consumers such as children. Moreover, in its declaration of The Year of Creative Sustainability, which calls to explore more sustainable foundations and practices for our creative industries, the event ties with adobo’s commitment to educate advertisers and marketers, elevate standards, and forge stronger partnerships now more than ever across the Philippine creative landscape in the name of sustainability and connection.
With this, the “Responsible Marketing for Children” event is a significant step in ensuring the industry remains vigilant in its efforts and up-to-date with the evolving nature of children’s consumption behaviors, whether it be in the media and advertising they are exposed to, or in the snacks and products they consume.
Join Mondelēz International and adobo Magazine on July 05, 1:30 pm, at KMC Cafe Armstrong, Bautista, Makati, for “Responsible Marketing to Children,” an educational event for marketers, advertisers and brand representatives on best practices in ethical children-focused communications.
Stay tuned for more details on the livestream link and more on adobo Magazine’s official website and Facebook page.
